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Advertisement putting method, related device, equipment and storage medium

An advertising and advertising technology, applied in the field of artificial intelligence, can solve the problems of reducing the effect of advertising and inaccurate ranking of advertising.

Pending Publication Date: 2020-09-15
TENCENT TECH (SHENZHEN) CO LTD
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  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the reflow ratio may be different in different time periods, therefore, the reflow ratio can only be estimated based on the statistics of a period of time, resulting in an inherent deviation between the estimated and actual reflow ratio, resulting in insufficient ranking of ads Precise, reducing the effectiveness of ad serving

Method used

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  • Advertisement putting method, related device, equipment and storage medium
  • Advertisement putting method, related device, equipment and storage medium
  • Advertisement putting method, related device, equipment and storage medium

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Embodiment Construction

[0115] The embodiment of the present application provides a method for placing advertisements, related devices, equipment, and storage media. Based on the Bayesian function, the cumulative value of the estimated conversion rate and the number of reported conversions are jointly decided. On the one hand, it has better explainability. On the other hand, it can reduce the inherent deviation of the cumulative value of the estimated conversion rate, thereby improving the accuracy of the estimated conversion number, which in turn is conducive to increasing the accuracy of advertisement ranking and improving the effect of advertisement delivery.

[0116] The terms "first", "second", "third", "fourth", etc. (if any) in the specification and claims of the present application and the above drawings are used to distinguish similar objects, and not necessarily Used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropria...

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Abstract

The invention discloses an advertisement putting method applied to the field of artificial intelligence. The method can also be implemented by applying a cloud technology. The method comprises the following steps: obtaining a report conversion number of a target advertisement in a historical time period; obtaining an estimated conversion rate accumulation value of the target advertisement in the historical time period; based on the reported conversion number and the estimated conversion rate accumulation value, determining an estimated conversion number corresponding to the target advertisement through a Bayesian function; determining a sorting result of the target advertisements according to the estimated conversion number; and if the sorting result meets the advertisement putting condition, putting the target advertisement. The invention further provides a related device, equipment and a storage medium. According to the invention, based on the Bayesian function, the estimated conversion rate accumulated value and the reported conversion number are jointly decided to estimate the conversion number; on one hand, the method has better interpretability, and on the other hand, the inherent deviation of the estimated conversion rate accumulated value can be reduced, so that the accuracy of the estimated conversion number is improved, the advertisement sorting accuracy is improved,and the advertisement putting effect is improved.

Description

technical field [0001] The present application relates to the field of artificial intelligence, and in particular to a method for placing advertisements, related devices, equipment, and storage media. Background technique [0002] With the rapid development of digital media technology, various forms of advertisements can reach users through digital media. For enterprises, advertisements can reach potential users and obtain immediate or future benefits. Therefore, enterprises continue to increase their investment in advertising, but how to better convert the invested advertising into cash is a problem worthy of further study. [0003] Before advertising, it is often necessary to pay attention to the cost of advertising. At present, in the process of optimizing the ranking of advertisements, the estimated conversion number can be determined based on the number of reported conversions and the return rate, and then the cost adjustment coefficient can be determined according to t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0254
Inventor 孙栋衡陈琼
Owner TENCENT TECH (SHENZHEN) CO LTD
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