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Commercial advertisement redirection system and method

A technology of redirection and advertising, applied in the direction of advertising, transmission systems, electrical components, etc.

Pending Publication Date: 2020-10-30
上海酷量科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The technical problem to be solved by the present invention is to provide a commercial advertisement redirection system and method, which can deal with the problem that the advertising strategies of the Internet advertising client and the server do not match, push the updated advertisement and update the content of the advertisement display page

Method used

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  • Commercial advertisement redirection system and method
  • Commercial advertisement redirection system and method
  • Commercial advertisement redirection system and method

Examples

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no. 1 example

[0047] In the first embodiment of the present invention, the present invention provides a commercial advertisement redirection system, including an advertisement monitoring module 1, an advertisement association module 2, an advertisement push module 3 and a recording module 4;

[0048] The advertisement monitoring module 1 includes:

[0049] The user clicks the request node 11, which is set in the client, and is used to collect the user's advertisement click event, and collect the client and user feature data;

[0050] The current advertisement feature node 12 is set in the client and is used to collect the advertisement content and features clicked by the current user;

[0051] Specifically, the client is one of various programs such as browsers, games, video playback software, and live broadcast software. When a user request node collects a user click event, the browsing data, content data, and user The feature data will be collected together, and the current advertisement...

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Abstract

When an advertiser modifies an advertisement delivery strategy, a delivered advertisement needs to be redirected. A commercial advertisement redirection system comprises an advertisement monitoring module, an advertisement association module, an advertisement pushing module and a recording module. The advertisement monitoring module comprises a user click request node, a current advertisement feature node, an advertisement strategy library and an advertisement comparison module. The advertisement association module comprises a picture advertisement processing module and an advertisement database. The advertisement pushing module comprises an advertisement strategy module and an advertisement position node. The recording module comprises a recording sub-module. The system not only reduces the amount of transmitted information and the load of the server, but also ensures the timeliness of advertisement putting.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to a commercial advertisement redirection system and method. Background technique [0002] With the wide application of the Internet, Internet advertisements are increasingly favored by advertisers. Especially for marketing and promotion in the transnational field, due to limitations of geographical factors, language, channels and other reasons, many advertisers choose third-party advertising platforms for online promotion. At present, the Internet advertisements on the market only achieve the basic functions of advertisement space management and advertisement placement, and realize the ordinary advertisement placement. [0003] With the refinement of advertising promotion and the development of programmatic publicity, advertisers have more diverse and convenient operation possibilities than traditional publicity. This also puts forward higher requirements for the ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/06H04L29/08
CPCG06Q30/0271G06Q30/0277H04L67/55H04L67/01
Inventor 何元昊刘利洁
Owner 上海酷量科技有限公司
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