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Advertisement-based information interaction method and device

An information interaction and advertising technology, applied in the computer field, can solve the problems of increasing the exposure time of advertisements, affecting the user experience, and increasing the interaction time.

Inactive Publication Date: 2021-05-11
SHANGHAI ZHUO YOU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Through the analysis of the above-mentioned prior art, it can be seen that the prior art mainly has the following deficiencies: First, when the client advertisement SDK pulls the advertisement configuration information from the server every morning, due to a large number of client requests in a short period Accessing the server will put a lot of pressure on the server; second, the advertisement configuration information includes the monitoring of advertisement behaviors such as advertisement requests, exposures, clicks, and downloads. The network transmission causes a lot of pressure; third, the client-side advertising SDK needs to interact with the server twice to obtain the advertisement execution strategy and frequency verification, which not only increases the interaction time, but also increases the exposure time of the advertisement, and also affects the user experience.

Method used

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  • Advertisement-based information interaction method and device
  • Advertisement-based information interaction method and device
  • Advertisement-based information interaction method and device

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Embodiment Construction

[0047] The application will be described in further detail below in conjunction with the accompanying drawings.

[0048] In a typical configuration of the present application, the terminal, the device serving the network and the trusted party all include one or more processors (CPUs), input / output interfaces, network interfaces and memory.

[0049] Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and / or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

[0050] Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access...

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Abstract

The invention aims to provide an advertisement-based information interaction method and device. Herein, through network interaction between a client and a server, the client obtains an advertisement execution strategy and frequency verification, the advertisement execution strategy and the frequency verification are integrated into a strategy frequency interface, which interacts with the server once and reduces the interaction between the client and the server to one time. Compared with the prior art, the network interaction time is reduced; a large amount of configuration information in the prior art is changed into the CDN address for the advertisement configuration information issued by the server side, the CDN address comprising the change identifier indicating whether the configuration information is changed or not and the advertisement configuration information of each available advertisement source. Therefore, the server can determine whether the updated advertisement configuration information needs to be pulled again from the CDN according to the CDN address, the number of times of accessing the CDN is reduced, and the network transmission time is further reduced so as to save the bandwidth.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an advertisement-based information interaction method and device. Background technique [0002] The current client-side advertising software development kit (Software Development Kit, SDK) pulls the advertisement configuration information from the server once every morning, and the advertisement SDK first requests the server to obtain the advertisement execution strategy each time it requests an advertisement, and then requests again The server performs frequency verification. If the verification passes, it will continue to request third-party SDK advertisements. If the verification fails, the ad request process will end. [0003] Through the analysis of the above-mentioned prior art, it can be seen that the prior art mainly has the following deficiencies: First, when the client advertisement SDK pulls the advertisement configuration information from the server every ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/02
CPCH04L67/34G06Q30/0277G06Q30/0257H04L67/53H04L67/60
Inventor 王杰
Owner SHANGHAI ZHUO YOU NETWORK TECH
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