Activity holding method and device based on blockchain

Abstract

The invention provides an activity holding method and device based on blockchain, relates to the field of Internet, and can avoid potential uncertainty of cross-term excitation, so that a consumer and a merchant can form mutual trust consensus. The activity holding method comprises the following steps: distributing an activity participation permission to a potential intention user, wherein the potential intention user is a user having a commodity purchase record; recording the activity participation authority of the potential intention user and the commodity purchase record of the potential intention user to a block chain; and when an activity redemption condition is satisfied, sending an activity reward to at least one target user in the potential intention users based on a set reward distribution rule.

Description

technical field [0001] This application relates to the field of the Internet, in particular to a method and device for holding events based on blockchain. Background technique [0002] In a market environment where the supply of goods exceeds demand, the cost of developing new customers is generally higher than retaining old customers. Therefore, merchants use various methods to retain old customers, such as price cuts, discounts, and gifts. [0003] Therefore, some merchants will carry out consumption activities through inter-temporal incentives to lengthen the timeline of activities, such as the sixth free order after five consumptions, and reach an agreement with consumers through commitments, which not only reduces the merchant's The cost also makes consumers have a certain interest. [0004] However, when the security of stored information cannot be guaranteed, this kind of intertemporal incentive cannot be implemented. If the amount corresponding to the consumption re...

AI Technical Summary

Problems solved by technology

[0004] However, when the security of stored information cannot be guaranteed, this kind of intertemporal incentive cannot be implemented. If the amount corresponding to the consumption record is artificially tampered or forged, it will cause heavy losses to the enterprise.

On the other hand, if the enterprise unilaterally modifies the consumption records, it will also be a loss for consumers.

If there is no feasible and definite recording method, the two parties cannot establish a trust relationship, and neither can prove their innocence. Such a scenario makes it impossible for consumers and merchants to form a consensus, so this inter-temporal reward cannot be applied.

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