A video advertisement playback analysis management method, system and advertisement analysis management cloud platform

Abstract

The invention discloses a video advertisement playback analysis management method, system and advertisement analysis management cloud platform. The invention obtains the account information of each video viewing user in the video playback platform, extracts the membership level in the account information of each video viewing user, and analyzes them respectively The area of ​​the advertising playback interface and the actual playing time of the advertisement in the video playback interface of each video viewing user, and the corresponding advertisement playback interface regulation and corresponding advertisement playback interface state regulation are performed on the video playback interface of each video viewing user, and statistics are made for each viewing video The number of times the user views the advertisement and the duration of each advertisement is calculated to calculate the impact coefficient of the advertisement in the video on the video playback platform. If it is greater than the set threshold of the influence coefficient of the advertisement playback effect, the staff will be notified to carry out targeted processing of the advertisement in the video , so as to increase the experience and satisfaction of member users, and increase the user's attention to advertising.

Description

technical field [0001] The invention relates to the field of advertisement play analysis and management, and relates to a video advertisement play analysis and management method, a system and a cloud platform for advertisement analysis and management. Background technique [0002] With the popularization of Internet multimedia technology, watching videos on video playback platforms has gradually become a very important part of people's work, study and entertainment. However, when people watch videos, a large number of video advertisements are often displayed, which affects people's video viewing experience. [0003] At present, there are still some deficiencies in the existing video advertisement playback analysis management: [0004] 1. The existing analysis and management of video advertisement playback is basically based on the platform account membership to analyze the closing time of the advertisements in the videos watched by users, regardless of the permissions corre...

AI Technical Summary

Problems solved by technology

[0004] 1. The existing analysis and management of video advertisement playback is basically based on the membership of the platform account to analyze the closing time of the advertisement in the video watched by the user, without considering the corresponding authority of the user account membership level, resulting in different users not being able to enjoy the basic authority of the corresponding membership level, thus Reduce the experience and satisfaction of member users, which in turn causes the loss of some member users on the video playback platform, and reduces the level of advertising playback authority management of member accounts on the video playback platform;

[0005] 2. Most of the existing video advertisement playback analysis and management adopts manual assisted management, which cannot analyze the playback effect of advertisements in the video on the video playback platform manually, resulting in the inability to manage and adjust the advertisements in the video in time, thereby reducing the user's attention to advertisements , unable to achieve better advertising promotion effect;

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