Intelligent advertisement putting method based on knowledge graph and AB experiment

Abstract

The invention discloses an intelligent advertisement putting method based on a knowledge graph and an AB experiment, and belongs to the technical field of advertisement putting methods, and the method comprises the following steps: S1, constructing an advertisement putting optimization knowledge graph; S2, carrying out an AB grouping experiment according to the putting knowledge graph; S3, according to the effect data, obtaining an efficient putting optimization knowledge rule; and S4, carrying out advertisement putting according to the efficient putting optimization knowledge rule. According to the method, the advertisement putting optimization knowledge graph is constructed by collecting and processing the original data information of industry experience, the AB experiment is performed according to the advertisement putting optimization knowledge graph, the advertisement putting optimization knowledge rule with high conversion and excellent effect is obtained, then advertisement putting can be optimized according to the obtained advertisement putting optimization knowledge rule; and compared with an existing mode that an advertisement optimizer optimizes the advertisement according to experience for 24 hours, the method has the advantages that the advertisement putting optimization effect is better, and the advertisement putting conversion rate can be remarkably improved.

Description

technical field [0001] The invention belongs to the technical field of advertisement placement methods, and in particular relates to an intelligent advertisement placement method based on knowledge graphs and AB experiments. Background technique [0002] With the rapid development of network technology, network advertising, as the new fifth largest media, occupies an important position in media publicity. Network advertising with the Internet as the medium of communication develops rapidly and serves as a bridge between producers and consumers , Consumers are more dependent on advertisements when choosing products. Large companies can further consolidate their brand image and strengthen user loyalty through online advertising marketing methods, while small companies can quickly expand brand awareness through online advertising marketing methods and achieve growth in sales performance. section climbed. [0003] How to choose an advertising platform, how to choose an advertis...

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Problems solved by technology

[0003] How to choose an advertising platform, how to choose an advertising strategy, how to save advertising costs, how to optimize the advertising effect, and how to improve the advertising conversion rate have become a major problem for enterprises. Now the method to improve the advertising effect and advertising conversion rate is through The advertising optimizer manually monitors the market for 24 hours and optimizes the advertisement based on experience. This method is limited by labor costs and capabilities, and cannot achieve the best advertising effect and conversion rate

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