Advertisement optimization analysis system based on big data and machine learning
A machine learning and analysis system technology, applied in advertising, data processing applications, instruments, etc., can solve problems such as disadvantage, weak marketing effect, and increase the sales rate of goods, so as to improve the attractiveness, increase the spread of advertisements, and increase the popularity of the Internet. Effect
Inactive Publication Date: 2021-12-14
深圳市卓越鸿业信息技术有限公司
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Problems solved by technology
[0003] The existing advertising optimization analysis system based on big data is simply to push advertisements based on user browsing records. Although it is targeted, the marketing effect caused by targeted advertisements is weak, which is not conducive to further improving the sales rate of products.
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[0026] Such as Figure 1-2 , Figure 4 As shown, the present invention provides a technical solution: an advertising optimization analysis system based on big data and machine learning, including an information acquisition module 1 and a feedback module 4, the information acquisition module 1 is connected to the search module 2, and the search module 2 is connected to the commodity terminal module 3 are connected, and the feedback module 4 is connected to the output of the commodity terminal module 3. The feedback module 4 includes a statistical unit 401, a feature extraction unit 402, a report generation unit 403, an analysis unit 404, and a feedback merchant unit 405. The statistical unit 401 and the feature extraction The unit 402 is connected, and the feature extraction unit 402 is connected with the report generation unit 403, and the report generation unit 403 is connected with the analysis unit 404, and the analysis unit 404 is connected with the feedback merchant unit ...
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The invention discloses an advertisement optimization analysis system based on big data and machine learning, and relates to the technical field of network advertisements, in particular to an information acquisition module and a feedback module; the information acquisition module is connected with a search module, the feedback module is connected to the output end of a commodity end module, and an analysis unit is connected with a feedback merchant unit. The invention discloses an advertisement optimization analysis system based on big data and machine learning. Through identifying and screening browsing records of a user side, targeted advertisement pushing is carried out on a user so as to attract the user. The network hot words are associated with the commodities by learning the network hot words in real time and identifying the network hot words, so that the advertisement diffusion range and the network popularity can be improved; and the advertisement selected to browse by the user is subjected to feature extraction, and an analysis report is made and fed back to the merchant, so that the advertisement subsequently designed by the merchant better meets the requirements of the public users, and the attraction to the user is further improved in a targeted manner.
Description
technical field [0001] The invention relates to the technical field of an advertisement optimization analysis system based on big data, in particular to an advertisement optimization analysis system based on big data and machine learning. Background technique [0002] With the development of science and technology, network technology is also constantly improving. At present, most people have the habit of browsing the Internet every day. Based on this, merchants often push advertisements to users during the browsing process to promote products. Further The user's browsing record is used as a large database to analyze it and push targeted advertisements to increase the probability of product sales. This system that analyzes users' browsing records and then pushes targeted advertisements is called advertising for short. Optimization analysis system, advertising optimization analysis system also makes full use of big data. [0003] The existing advertising optimization and anal...
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0255G06Q30/0277
Inventor 梁锋
Owner 深圳市卓越鸿业信息技术有限公司