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Advertisement putting method and device, equipment and medium

A technology for advertising and advertising, which is applied in the direction of advertising, commerce, instruments, etc., to achieve the effect of realizing intelligent planning function and improving the degree of intelligence

Pending Publication Date: 2022-01-28
PINGAN PUHUI ENTERPRISE MANAGEMENT CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that the current advertising delivery method lacks the intelligent planning function for advertising delivery, and there is still room for further improvement in the intelligence of advertising delivery

Method used

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  • Advertisement putting method and device, equipment and medium
  • Advertisement putting method and device, equipment and medium
  • Advertisement putting method and device, equipment and medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] see figure 1 , figure 1 It is a schematic flowchart of an advertisement delivery method disclosed in an embodiment of the present invention. like figure 1 As shown, the ad delivery method may include the following operations:

[0037] 101. The advertising delivery system obtains the daily single value and daily conversion value of each target advertising delivery channel, wherein the daily single value of the target advertising delivery channel is used to represent the cost of advertising for one day on the target advertising delivery channel, the The daily conversion value of a target advertising delivery channel is used to represent the number of customers that can be converted by advertising on the target advertising delivery channel for one day.

[0038]In the above step 101, the advertising delivery system may be Baidu Ads Manager, Google Ads Management System, Kejie AFP Ads Management System, etc., or a system obtained after secondary development based on these...

Embodiment 2

[0112] see figure 2 , figure 2 It is a schematic structural diagram of an advertisement delivery device disclosed in an embodiment of the present invention. like figure 2 As shown, the advertising device may include:

[0113] The obtaining module 201 is used to obtain the daily single value and daily conversion value of each target advertising distribution channel, wherein the daily single value of the target advertising distribution channel is used to represent the cost of advertising on the target advertising distribution channel for one day, The daily conversion value of the target advertising distribution channel is used to represent the number of customers that can be converted by advertising on the target advertising distribution channel for one day;

[0114] The obtaining module 201 is also used to obtain the value of the expected total advertising days and the expected total advertising cost value, wherein the expected total advertising days value is used to indi...

Embodiment 3

[0121] see image 3 , image 3 It is a schematic structural diagram of a computer device disclosed in an embodiment of the present invention. like image 3 As shown, the computer equipment may include:

[0122] A memory 301 storing executable program codes;

[0123] A processor 302 connected to the memory 301;

[0124] The processor 302 invokes the executable program code stored in the memory 301 to execute the steps in the advertisement placement method disclosed in Embodiment 1 of the present invention.

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Abstract

The invention relates to the field of artificial intelligence, and discloses an advertisement putting method. The method comprises the steps of obtaining a daily order value and a daily conversion value of each target advertisement putting channel, and obtaining an expected advertisement total day value and an expected advertisement total cost value; determining a plurality of alternative putting schemes according to the expected total day value of the advertisement, the expected total cost value of the advertisement and the daily value of each target advertisement putting channel, and calculating a total conversion value corresponding to each alternative putting scheme according to the daily conversion value of each target advertisement putting channel, and determining the alternative putting scheme with the maximum corresponding total conversion value as a target putting scheme, and finally putting the advertisement according to the target putting scheme. It can be seen that according to the daily order value and the daily conversion value of each advertisement putting channel, the expected total day value of the advertisement and the expected total cost value of the advertisement, intelligent planning of the advertisement putting is achieved, and the intelligent degree of the advertisement putting is improved.

Description

technical field [0001] The present invention relates to the field of artificial intelligence, in particular to an advertisement delivery method, device, computer equipment and storage medium. Background technique [0002] Advertising is a common way of marketing. With the development of computer technology, advertising systems (such as Baidu Advertising Manager, Google Advertising Management System, Kejie AFP Advertising Management System, etc.) have been widely used in actual advertising In the delivery work, it provides great convenience for the development of the advertising delivery work. However, most of the current ad delivery systems only support simple ad delivery functions. Users usually need to complete the design of their own ad delivery plan in advance, and then set the ad delivery channel and delivery time in the ad delivery system according to the previously designed ad delivery plan. , delivery method, etc., the final advertisement delivery system can deliver...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0249G06Q30/0273
Inventor 徐寅磊
Owner PINGAN PUHUI ENTERPRISE MANAGEMENT CO LTD
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