Advertisement page display method, device and system
An advertising and page technology, applied in the computer field, can solve the problems of high access cost and learning cost, heavy page development workload, poor stability and versatility, etc., to achieve the effect of ensuring diversity, improving stability and versatility
Pending Publication Date: 2022-03-29
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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Problems solved by technology
[0004] In the process of realizing the present invention, the inventors found that there are at least the following problems in the prior art: when using WebView as the basis, when generating advertising pages through Hybrid hybrid development, it is necessary to rely on the entire WebView, and it is necessary to combine business with Native, etc. for additional Development, poor stability and versatility; define layout description files based on domain specific language (Domain Specific Language, DSL) to generate advertising pages. Although the dynamic update of advertising pages and the flexibility of display can be realized, the access cost and learning cost are high. And due to the need for additional DSL definition and other work, the page development workload is heavy
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[0050] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
[0051] figure 1 is a schematic diagram of the main flow of an advertisement page display method according to an embodiment of the present invention, such as figure 1 As shown, the advertising page display method is applied to the client, and the specific steps may be included as follows:
[0052] Step S101 , in response to a client user's advertisement page loading reque...
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The invention discloses an advertisement page display method, device and system, and relates to the technical field of computers. According to one specific embodiment, the method comprises the steps that in response to an advertisement page loading request of a client user, a page data obtaining request is sent to a server side, and the page data obtaining request indicates advertisement parameter information; a target advertisement template returned by the server based on the advertisement parameter information is received, and corresponding advertisement materials are assembled in the target advertisement template; analyzing the target advertisement template to generate a rendering node tree, performing layout and rendering on the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view and the interaction event to generate an interactive advertisement page. According to the embodiment, the diversity and real-time dynamic updating of the displayed advertisement page are ensured, the dependence on WebView and the like is reduced, and the page development workload is reduced.
Description
technical field [0001] The present invention relates to the field of computer technology, in particular to an advertisement page display method, device and system. Background technique [0002] With the development of Internet technology, in order to improve the conversion rate of advertisements, the advertising business has higher and higher requirements for the diversification of display advertisements and the rapid iterative update of display advertisements. [0003] Currently, there are two commonly used advertising page display methods: (1) Based on WebView, through the hybrid development method, the communication between JavaScript and Native is realized, and then the Native capability is exposed to the HTML5 page displaying the advertisement, and by loading The URL realizes the dynamic update of the advertisement page; (2) Define the layout description file based on Domain Specific Language (DSL) and send it to the client, so that the client can layout and render the ...
Claims
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Login to View More IPC IPC(8): G06Q30/02G06T11/60G06T13/80
CPCG06Q30/0277G06T11/60G06T13/80
Inventor 王帅董英姿冯夷夷邵京平沈俊杰杨兵
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD