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Information pushing method and system based on big data

An information push and big data technology, applied in the field of information push methods and systems based on big data, can solve the problems of lack of pertinence in pushing product information, low efficiency of information push, and poor user acceptance, so as to improve shopping desire, The effect of promoting the conclusion of commodity transactions and increasing the user acceptance rate

Pending Publication Date: 2022-05-13
李爱建
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] In order to improve the problem that the inventor believes that the online sales application of existing enterprises and stores pushes product information without pertinence, resulting in poor user reception and low efficiency of information push, this application provides an information push method and system based on big data

Method used

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  • Information pushing method and system based on big data
  • Information pushing method and system based on big data
  • Information pushing method and system based on big data

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Embodiment Construction

[0070] Attached to the following Figure 1-6 This application will be described in further detail.

[0071] The embodiment of the present application discloses a method for pushing information based on big data. refer to figure 1 , an information push method based on big data, comprising the following steps:

[0072]S1, establish a commodity information database: obtain basic commodity information and commodity promotion information to establish a commodity information database, the commodity basic information includes commodity purchase price information, commodity price information, commodity profit level information, commodity promotion level information, the commodity promotion information Information includes product promotion price information and product promotion level information;

[0073] S2. Purchased product information analysis: collect the user's historical operation information, extract and obtain the user's purchased product information, analyze and judge th...

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Abstract

The invention relates to an information pushing method and system based on big data. The method comprises the following steps: obtaining commodity basic information and commodity promotion information to establish a commodity information database; historical operation information of a user is collected, and analysis and integration are carried out to obtain a user-pushable commodity category label set; calculating a push score of each pushable commodity category label in the pushable commodity category label set of the user according to a preset formula to generate a push sorting table; according to the pushing sorting table, corresponding commodity information is matched for each pushable commodity category label in a commodity information database in sequence to generate a commodity information pushing table; and collecting user historical operation information in the database, analyzing to obtain an effective pushing time period, and pushing commodity information to the user according to the commodity information pushing table in the effective pushing time period. The method has the effects of improving the commodity information pushing efficiency and improving the economic benefits of enterprises.

Description

technical field [0001] The present application relates to the field of information push, and in particular, to a method and system for information push based on big data. Background technique [0002] With the booming development of the mobile Internet today, the application operation of most smart terminals provides a message push function, such as the hot news recommendation of the news client, the chat message reminder of the chat interactive tool, the promotion information of e-commerce products, and the notification and approval of enterprise applications. process and so on. Information push plays an important role in improving product activity, improving the utilization rate of functional modules, increasing user stickiness, and improving user retention rate. As a key channel in application operation, the rational use of news push can effectively promote the realization of goals. [0003] In the prior art, commodity advertisements are sent to users in a widely informe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06F16/9535G06F16/9537G06F16/9032G06F16/2458
CPCG06Q30/0631G06F16/9535G06F16/9537G06F16/9032G06F16/2462
Inventor 李爱建
Owner 李爱建