Information matching method and device, computer equipment and storage medium
A technology for information matching and target information, applied in the field of computer-readable storage media, computer program products, and information matching, it can solve the problems of single information type, low accuracy of matching results, and inability to meet diverse needs, so as to improve accuracy. sexual effect
Pending Publication Date: 2022-07-29
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0003] The traditional information matching method establishes user preferences based on the user's historical interaction behaviors such as clicking, browsing, and purchasing, and then screens out information resources that match the user's interests based on the user preferences. The associated information of historical interaction behaviors is highly similar, and the type of information is single, which cannot meet the diverse needs of user interests
Therefore, the traditional information matching method has the disadvantage of low accuracy of matching results
Method used
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[0041] In order to make the purpose, technical solutions and advantages of the present application more clearly understood, the present application will be described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application, but not to limit the present application.
[0042] In one embodiment, the information matching method provided in this application can be applied to figure 1 in the application environment shown. The terminal 102 communicates with the server 104 through the network. The data storage system may store data that the server 104 needs to process. The data storage system can be integrated on the server 104, or it can be placed on the cloud or other servers. Specifically, in the process of information matching performed by the server 104: acquiring information characteristics of the target information, object charac...
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The invention can be applied to various scenes such as cloud technology, artificial intelligence, intelligent traffic, auxiliary driving and the like, and relates to an information matching method and device, computer equipment, a computer readable storage medium and a computer program product. The method comprises the steps of obtaining information features of target information, object features of a target object and at least two types of interactive behavior sequences generated by the target object for historical information; calculating information similarity characteristics between the information characteristics and each type of interactive behavior sequence, and calculating behavior similarity characteristics among various types of interactive behavior sequences; performing weighted summation on the object features, the information similarity features and the behavior similarity features to obtain target object interaction features of the target object; and performing similarity matching on target information interaction features obtained based on recursion processing on the information features and target object interaction features to obtain a matching result of the target information and the target object. The information matching method has the advantage of high accuracy.
Description
technical field [0001] The present application relates to the technical field of computer applications, and in particular, to an information matching method, apparatus, computer equipment, computer-readable storage medium and computer program product. Background technique [0002] With the development of computer technology, more and more users obtain information through the Internet. Under the stimulation of the strong information demand of Internet users, the information service platform avoids the loss of users by continuously providing users with massive information resources. However, in the face of massive information resources, it is difficult for users to quickly and effectively extract their own demand information from a large amount of information, resulting in the problem of information overload. In order to alleviate the problem of information overload, the information matching method emerges as the times require. [0003] The traditional information matching me...
Claims
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IPC IPC(8): G06K9/62G06F16/9535
CPCG06F16/9535G06F18/22G06F18/253
Inventor 石志林
Owner TENCENT TECH (SHENZHEN) CO LTD