Advertisement insert apparatus and advertisement insert method, and storage medium

An advertisement insertion, advertising technology, applied in the direction of advertisement, display device, TV, etc., can solve the problem of not fully considering the score, and assigning a 30-second gap to two 15-second commercial programs instead of only assigning it to one 30-second commercial program. Seconds of advertising programs, it is impossible to fully consider the repeated insertion of advertising information and other issues, to achieve the effect of large benefits

Inactive Publication Date: 2003-12-31
SONY CORP
View PDF0 Cites 8 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The second is that it is impossible to fully consider the effect of repeatedly inserting the same advertisement information into a content, nor can it fully take into account the scoring (scoring) of advertisement programs with different lengths (for example, it is more likely to insert a 30-second slots are assigned to two 15-second commercials instead of just one 30-second commercial)

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement insert apparatus and advertisement insert method, and storage medium
  • Advertisement insert apparatus and advertisement insert method, and storage medium
  • Advertisement insert apparatus and advertisement insert method, and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0063] A. The structure of the system

[0064] FIG. 1 schematically shows the structure of a content / advertisement providing system 1 implementing the present invention. As an example, system 1 disseminates image content consisting of moving images and personalized advertising information to users on a wide area network such as the Internet.

[0065]As shown in FIG. 1 , a content / advertisement providing system 1 is composed of a content server 10 , an advertisement server 20 , a user terminal 30 and an advertisement selection server 40 . The content server 10 is managed by a content provider. It provides content dissemination services to users, including content dissemination such as images. The advertisement server 20 is operated by an advertisement sponsor, and it provides accumulated advertisement information to be inserted into contents for dissemination. The user terminal 30 is owned by the user viewing the broadcast content. Advertisement selection server 40 is mana...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

An objective function and a constraint expression are established by a scheme of the invention as conditions for selecting advertisement information to be inserted into a slot in a content. The objective function is used to maximize a total of cost values held by the advertisements selected to be inserted into slots. The constraint expression is used to equalize totaled lengths of the selected advertisements with the length of the slots. The objective function and constraint expression making up the selection conditions are solved as a mathematical programming assignment problem, whereby advertisement information is selected for insertion into predetermined slots in a manner maximizing the benefits of the parties participating in the scheme. In a setup of moving picture streaming distribution, the scheme allows suitable advertisement information to be inserted selectively into slots of contents.

Description

technical field [0001] The invention relates to an advertisement inserting device, an advertisement inserting method and a storage medium for properly inserting advertisement information such as an advertisement program into broadcast content. These broadcast contents are typically composed of time-series data represented by moving images. In particular, the present invention relates to such an advertisement inserting device, advertisement inserting method and storage medium, which are used to properly insert advertisement information into dissemination contents such as moving images, and disseminate on a wide area network represented by the Internet. [0002] More specifically, the present invention relates to a method for selectively inserting advertisement information into content composed of moving images according to the individuality of each user, and on the Internet or the like, according to a so-called pull-type (pull-type) ) The advertisement insertion device, advert...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G09F19/00G06F13/00G06Q30/02G06Q30/06G06Q50/00H04N7/16H04N7/173H04N21/254H04N21/258H04N21/262H04N21/433H04N21/462H04N21/4782H04N21/81
CPCH04N7/17318H04N21/4782H04N21/4331H04N21/254G06Q30/02H04N21/25891H04N21/4622H04N21/25866H04N21/26233H04N21/812H04N21/236
Inventor 星野政明角田智弘
Owner SONY CORP
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap