Advertisement insert apparatus and advertisement insert method, and storage medium

An advertisement insertion, advertising technology, applied in the direction of advertisement, display device, TV, etc., can solve the problem of not fully considering the score, and assigning a 30-second gap to two 15-second commercial programs instead of only assigning it to one 30-second commercial program. Seconds of advertising programs, it is impossible to fully consider the repeated insertion of advertising information and other issues, to achieve the effect of large benefits
CN1465039AInactive Publication Date: 2003-12-31SONY CORP
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Patent Information

Authority / Receiving Office
CN Β· China
Patent Type
Applications(China)
Current Assignee / Owner
SONY CORP
Publication Date
2003-12-31
Estimated Expiration
Not applicable Β· inactive patent

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Abstract

An objective function and a constraint expression are established by a scheme of the invention as conditions for selecting advertisement information to be inserted into a slot in a content. The objective function is used to maximize a total of cost values held by the advertisements selected to be inserted into slots. The constraint expression is used to equalize totaled lengths of the selected advertisements with the length of the slots. The objective function and constraint expression making up the selection conditions are solved as a mathematical programming assignment problem, whereby advertisement information is selected for insertion into predetermined slots in a manner maximizing the benefits of the parties participating in the scheme. In a setup of moving picture streaming distribution, the scheme allows suitable advertisement information to be inserted selectively into slots of contents.
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Description

technical field

[0001] The invention relates to an advertisement inserting device, an advertisement inserting method and a storage medium for properly inserting advertisement information such as an advertisement program into broadcast content. These broadcast contents are typically composed of time-series data represented by moving images. In particular, the present invention relates to such an advertisement inserting device, advertisement inserting method and storage medium, which are used to properly insert advertisement information into dissemination contents such as moving images, and disseminate on a wide area network represented by the Internet.

[0002] More specifically, the present invention relates to a method for selectively inserting advertisement information into content composed of moving images according to the individuality of each user, and on the Internet or the like, according to a so-called pull-type (pull-type) ) The advertisement insertion device, advert...

Claims

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