Programming data gathering systems

a technology of programming data and data collection, applied in the field of methods and systems for programming data gathering systems, can solve the problems of insufficient information for borrowing a publication, inability to easily measure, and inability to employ such types of transmissions

Inactive Publication Date: 2006-01-05
THE NIELSEN CO (US) LLC +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Other forms of consumer activity, however, do not employ such types of transmissions and thus are not readily measurable.
However, the actual purchase, renting or borrowing of a publication itself is insufficient information to identify or otherwise ascertain whether the publication has been read, or has been read multiple times, or to identify other useful information regarding the consumer's usage of that publication.
Unfortunately, surveys and diaries are labor-intensive, intrusive to everyday life, and prone to either intentional and / or inadvertent misreporting.

Method used

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  • Programming data gathering systems
  • Programming data gathering systems
  • Programming data gathering systems

Examples

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Embodiment Construction

[0044] The present invention pertains to gathering data concerning or relating to publication usage. In the various embodiments described, publications are fitted with one or more electronic devices and external devices are operable to gather useful information about how the fitted publications are utilized. In certain embodiments described below, panelists participating in a publication usage study carry portable monitors that gather information relating to publication usage and the portable monitors thereafter download or otherwise transfer the gathered information to a centralized processor for use in producing useful reports concerning publication usage (e.g., by a market research company). Those reports may embody demographics of the panelists along with the publication usage activity of those panelists. In certain other embodiments, also described below, one or more data collection devices not generally associated with panelists gather information relating to publication usage...

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Abstract

Methods and systems for measuring and gathering data relating to publication usage by participants in publication readership studies. Some methods and systems employ portable monitors carried by participants of the studies along with publications fitted with various devices, such as piezoelectric transducers, RFID tags and others devices and circuits.

Description

RELATED APPLICATION [0001] This application claims the benefit of U.S. provisional patent application Ser. No. 60 / 554,560, filed Mar. 19, 2004, assigned to the assignee of the present invention and hereby incorporated herein by reference in its entirety.FIELD OF THE INVENTION [0002] The present invention concerns methods and systems for programming data gathering systems. BACKGROUND OF THE INVENTION [0003] A wide variety of methods are available to track automatically consumer exposure to certain types of media, including television and radio. Television and radio employ receivable transmissions, whether visual, audible or otherwise electronically receivable, and thus are well-suited for measurement via electronic devices. [0004] Other forms of consumer activity, however, do not employ such types of transmissions and thus are not readily measurable. In particular, consumer publication reading activity, including reading of magazines, newspapers, books, etc., is technologically inert...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04M11/00G01M99/00G06Q30/00G09B19/00G11B5/09H04N7/16
CPCB42D15/00B42P2221/00G06K19/0717G06K19/0723H04N21/44222G06Q30/02H04N21/258H04N21/25891G06Q10/00G06K7/082G08C17/02G06K19/067H10N30/00
Inventor NEUHAUSER, ALAN R.JENSEN, JAMES M.CRYSTAL, JACK C.ZHANG, JACK K.PUGH, DANIEL W.
Owner THE NIELSEN CO (US) LLC
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