Systems and methods for targeted advertising
a technology of targeted advertising and multimedia management, applied in the field of multimedia management systems and methods, can solve the problems of lack of time-consuming and disjointed fashion, and no conventional way of allowing a user to have a truly integrated television and internet media experien
Inactive Publication Date: 2010-05-27
LENOVO (SINGAPORE) PTE LTD
View PDF50 Cites 33 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Benefits of technology
[0009]In summary, one aspect of the invention provides an apparatus comprising: one or more processors; and a program storage device tangibly embodying a program of instructions that when executed by the one or more processors enable the apparatus to: receive information necessary for identification of media input to a media management system; and automatically obtain one or more targeted advertisements relevant to the media.
[0010]Another aspect of the invention provides a method comprising: receiving at an electronic device information necessary for identification of media input to a media management system; and automatically obtaining one or more targeted advertisements relevant to the media.
[0011]A further aspect of the invention provides an ap
Problems solved by technology
However, there is currently no conventional way for allowing a user to have a truly integrated television and Internet media experience.
Even when watching television programs on an Internet-connected device (e.g. laptop, desktop or mobile computing devices), a truly integrated experience is lacking, as consumers must choose between watching the program or browsing the Internet.
Consequently, consumers resort to switching between media devices (e.g. between television and laptop) or applications manually, in a time consuming and disjointed fashion.
One consequence of this disconnect between various types of media (e.g. television and Internet) and the devices utilized to access the same is a limit on advertising opportunities.
Currently, there is no way to seamlessly integrate television and Internet advertising such that advertisers interested in taking advantage of multiple media types are capable of implementing such advertising strategies.
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0019]It will be readily understood that the components of the present invention, as generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations in addition to the described presently preferred embodiments. Thus, the following more detailed description of the embodiments of the present invention, as represented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected presently preferred embodiments of the invention.
[0020]Reference throughout this specification to “one embodiment” or “an embodiment” (or the like) means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the phrases “in one embodiment” or “in an embodiment” or the like in various places throughout this specification are not necessarily all referring ...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
An embodiment of the invention utilizes a media management system that captures information regarding a user's media consumption habits and provides unique opportunities for targeted advertising. An embodiment of the invention tracks a user's media consumption over time. An embodiment of the invention identifies a user's current media consumption and provides targeted advertising in real time, based upon the user's current behavior and / or the user's media consumption history.
Description
CLAIM FOR PRIORITY[0001]This application claims priority from U.S. Provisional Patent Application No. 61 / 116,972, filed Nov. 21, 2008, which is fully incorporated by reference herein.FIELD OF THE INVENTION[0002]The invention is directed to systems and methods for multimedia management. Specifically, the invention is directed to devices, systems and methods for targeted advertisement based on media consumption habits.BACKGROUND OF THE INVENTION[0003]An increasing number of households now have high definition televisions (HDTVs) and broadband Internet connections. Consumers watch a significant amount of television on these HDTVs. Consumers are also increasingly accessing media content via the Internet, primarily on traditional desktop and laptop computers, as well as mobile computing devices and the like. These trends are very likely to continue as more HD programming becomes available, more consumers buy HDTVs, and more consumers switch to or obtain wired or wireless broadband Intern...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More IPC IPC(8): G06Q30/00G06F17/30
CPCG06Q30/0254G08C17/00G06Q30/0255
Inventor SIEVERT, MICHAELDICKINSON, III, ROBERT D.RAMSDELL, BLAKE C.
Owner LENOVO (SINGAPORE) PTE LTD