Sponsored application launcher suggestions

Inactive Publication Date: 2011-01-13
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0004]The experience for a user of a computer may be improved by collecting data indicating user interactions with the computer to determine one or more cate

Problems solved by technology

Though, other users find this approach to offeri

Method used

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  • Sponsored application launcher suggestions
  • Sponsored application launcher suggestions
  • Sponsored application launcher suggestions

Examples

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Embodiment Construction

[0031]The inventors have recognized and appreciated that conventional approaches to offering users of new computers content, such as software applications, are generally perceived by users as irritating and unhelpful. The visual clutter caused by numerous shortcuts to software applications and other content that are commonplace on the desktop of new personal computers may be a source of irritation. Users are forced to spend time evaluating each shortcut to determine whether it is needed and delete the unwanted ones.

[0032]Offering content in this fashion can also waste computer resources, creating another grounds of irritation for the user. In some instances, the shortcuts link to web servers that can supply software applications advertised through desktop shortcuts. In this case, each desktop shortcut takes up a relatively small amount of computer resources. Though, in other instances, the offered software applications may already be installed on the computer—though sometimes locked...

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PUM

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Abstract

A content delivery system that is based on user interest. The system includes client and server components. At each client, information about user interactions is collected and compared to information defining a set of user interest categories. In this way, the client can determine one or more interest categories in which the user fits. The client can then offer to the user content that is classified in accordance with the same set of user categories. The server can supply the client with the information defining user interest categories and a manifest of content options with associated categories. Additionally, the server can receive indications of when each content offering is presented to a user and when the user selects to acquire a content option. The server may also participate in offering the content. The content may be software applications.

Description

BACKGROUND[0001]Personal computers are frequently delivered to users loaded with offers to acquire software applications. These advertisements are frequently placed on the computer desktop by the computer manufacturer, sometimes as links to websites. Through these websites, users may obtain program code for an advertised application or, if the program code is already installed on the computer, unlock the program code so that the application can be used. If a user wishes to use such an application program, the user can select the link and, through the website, engage in a transaction with the software vendor providing the program to obtain a license to use the software and access to the program code.[0002]Some users choose to obtain applications programs in this fashion, finding it a simple approach to identify applications suitable for use with their computers. Though, other users find this approach to offering application programs confusing or disruptive.[0003]Nonetheless, there is...

Claims

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Application Information

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IPC IPC(8): G06F9/445G06Q30/00
CPCG06Q30/00G06Q30/02G06Q30/0255H04L67/306H04L67/22H04L67/025G06Q30/0257H04L67/535
Inventor HATRIDGE, KYLE DAVISWILBURN, PATRICK BRIANMARCUSS, AIDAN STANLEY
Owner MICROSOFT TECH LICENSING LLC
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