Method, device and system of processing network directional data

A technology of a data processing system and processing method, which is applied in the field of network communication, and can solve the problem of low matching between targeted advertisements and mobile users

Inactive Publication Date: 2008-03-12
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Therefore, it can solve the problem that only the location information of mobile users is used to push targete...

Method used

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  • Method, device and system of processing network directional data
  • Method, device and system of processing network directional data

Examples

Experimental program
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Embodiment Construction

[0025] Embodiments of the present invention provide a method, device and system for processing network orientation data.

[0026] The embodiment of the present invention extracts various mobile user-related information inside the telecommunication network, such as extracting information such as account opening information, subscription information, location information, status information, and call charge bills of the mobile user. Then, establish a relevant data warehouse of mobile users according to the relevant information of the mobile users, perform data analysis on the relevant data warehouse according to the targeted analysis method, and finally generate strongly correlated targeted data that can be used for targeted advertising.

[0027] The structure of an embodiment of a system for acquiring directional data in a telecommunication network according to an embodiment of the present invention is shown in FIG. 2 . Including: NREG (Network Resource Expose Gateway, network ...

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Abstract

The present invention provides an acquisition system and a method of an advertising orientation data in a telecommunication network. The system mainly comprises a data extraction module, which is used to perform a communication with a network element inside the telecommunication network through a network interface, to extract at least two user message datum from the network element, and to take the extracted datum as user original orientation datum to transmit to a data analysis module; the data analysis module, which is used to perform a analysis to the user original orientation data transmitted by the data extraction module according to an orientation analysis approach set up in advance, to get user orientation result data, and to transmit the user orientation result data to a data send module; the data send module, which is used to extract a corresponding targeted advertising and to send to the user according to the user orientation result data transmitted by the data analysis module. The utilization of the present invention can get the user orientation result data correlated with the behavior of the user in the telecommunication network, thereby to ensure a telecom operator to provide a targeted advertising matched with a mobile user height for the mobile user.

Description

technical field [0001] The invention relates to the field of network communication, in particular to a processing method, device and system for network directional data. Background technique [0002] To achieve targeted advertising is to "push the right advertisement to the right person at the right time", so that the advertisement can be targeted. Targeted advertising has changed the ordinary advertising model, so that advertisements are distributed according to specific needs, which can not only place advertisements according to the target users required by advertisers, but also allow advertisements to directly meet the needs of users. [0003] Targeted advertising first emerged from online advertising, which fundamentally broke through the limitation of the website as the center, and shifted the center of Internet marketing to the final consumer. Targeted advertising in the network is based on network tracking technology, user-centered, using network advertising distribu...

Claims

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Application Information

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IPC IPC(8): H04L29/08H04Q7/38G06F17/30
Inventor 汤艳
Owner HUAWEI TECH CO LTD
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