Market surveying

A technology for consumer and management equipment, applied in market forecasting, instrumentation, computing, etc.

Inactive Publication Date: 2008-04-09
INLIVE INTERACTIVE LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Furthermore, it is clear that the proposed system requires specialized hardware, with the inherent disadvantages described above

Method used

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Embodiment Construction

[0077] The present invention relates to providing a system and method for monitoring television program ratings and viewer satisfaction with them and / or managing market research. The provided systems and methods feature the use of common consumer hardware. This minimizes the burden on pollsters and viewers as it does not require dedicated hardware to be allocated to poll the viewers. The system enables the selection of complex questions to target the audience and is able to cope with large and so typical population samples.

[0078] Referring to FIG. 1 , there is shown a schematic block diagram of the functional elements of one embodiment of a consumer research survey management device 100 that facilitates survey capture. Consumer research survey management device 100 typically includes functionality such as writing surveys, managing target groups, scheduling surveys, managing survey participant incentives, and integrity and validity control and results analysis.

[0079] Th...

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Abstract

A Consumer Research Survey Management Apparatus comprising: a Survey Management Console interfaced with a Survey Participant Response Machine through which results of survey participation are collected and processed, and a method for holding surveys using the Consumer Research Survey Management Apparatus. The method comprises the steps of authoring a survey (Step I); determining whether the target population is ad-hoc or a set target (Step II); setting the survey schedule (Step III); activating the survey (Step IV); monitorng the survey in terms of its validity and integrity (Step V) monitoring participation levels (Step VI); optionally awarding incentives to survey participants (step VII); ensuring that the survey matches the research requirements in terms of population quotas (Step VIII) ensuring that the demographic profile of the survey participants matches the research requirements (Step IX); repeating at least part of the survey if necessary (Step X) and analyzing results (Step XI).

Description

technical field [0001] The present invention relates to providing a method, apparatus and technological infrastructure for managing market research such as consumer research surveys for product testing, audience feedback on television pilots and commercials, and the like. Background technique [0002] Worldwide product research budgets exceed $25 billion per year. Four-fifths of these are devoted to consumer research that may be quantitative or specific. The three main survey techniques were self-reporting (~40%), face-to-face surveys (~20%), and telephone interviews (~20%). These methods are expensive, and the cost of distributing surveys to target groups increases almost linearly with the group size of the survey. The time required to identify study subjects, organize and complete the appropriate surveys, and receive and analyze the results is considerable and delays the sale of new products. [0003] The target groups investigated are usually restricted to the technolo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q30/0204G06Q30/02
Inventor 阿米特·奥尔
Owner INLIVE INTERACTIVE LTD
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