Method for generating and delivering keyword advertisement in internet text

Abstract

The invention relates to a method for generating and placing a key word advertisement in an internet article, and belongs to the technology field of issuing the intelligent information on the internet. The method comprises the following steps: firstly, a net citizen browses through and obtains an advertisement script (Java Script language), the user information is returned to a server, the encoding information and the text content are extracted and the useless labels are filtered, etc., a word library for advertisement placing can be dynamically generated by utilizing the Chinese word segmentation technology, and the advertisement which is formatted into a Java Script is returned to a client side. The method has the advantages that the method can ensure that the user can set the advertisement placing area and the industry attribute, can select the concrete network technology and high customization function, and select the own advertisement box and the presentation form when the advertisement pops-up, the method has the uploading, the image editing and the video functions, integrates various core technologies of key words, article subjects and interests and hobbies of users, etc., and has high compatibility, and thereby the efficiency of the system can be greatly improved.

Description

technical field [0001] The invention relates to an intelligent information publishing technology on the Internet, in particular to a method for generating and delivering keyword advertisements in Internet texts. Background technique [0002] In March 1997, the first commercial online advertisement appeared on the CHINABYTE website, marking the birth of Chinese online advertising. After more than 9 years of development, the scale of China's online advertising market has reached 10.61 billion yuan in 2007. The current popular online advertisements mainly include webpage advertisements, search engine advertisements, email advertisements, online game advertisements, software advertisements and other major categories. Throughout the above-mentioned traditional technologies, there is a common problem that they all occupy a fixed existing advertising space. The in-text keyword advertising technology not only does not occupy advertising space, but also has more diverse forms and m...

AI Technical Summary

Problems solved by technology

At present, there are many similar advertising technologies on the market, but due to technical reasons, some pages that require login to access, such as forums, etc., cannot be processed; secondly, its coverage is only on the website where the code is placed, and no code is placed. There is nothing the website can do; the last problem is that the delivery efficiency is not high and the return on investment is not obvious

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