Method for embedding and playing electronic map in video advertisement system and implementing apparatus

Abstract

The invention provides a method for embedding and playing an electronic map in a video advertising system and a video player for realizing the method, and aims at a defect in the prior art that a video advertisement is irrelevant to an electronic map on the Internet. The method comprises the steps as follows: an electronic map call unit is additionally arranged in an external call module, wherein a map representation navigation module which is connected with the electronic map call unit of the external call module is additionally arranged in the video player at the same time, the external call module calls electronic map data in a map server via the electronic map call unit and transmits the data to the map representation navigation module to perform dynamic loading, so that the video player can call and play the electronic map in the process of playing a video advertisement or after playing, thereby providing convenience for traffic query to arrive at the positions of sale or service sites for the advertised product and remarkably improving the advertising effect of the played video advertisement at the same time.

Description

technical field [0001] The invention belongs to the field of Internet data transmission, in particular to a method for embedding and playing an electronic map in a video advertisement system, and a video player for realizing the method. Background technique [0002] With the development of the Internet, Internet video technology has made rapid progress, and various streaming media formats, transmission technologies, and system architectures have made great progress. And Internet video is not limited to basic entertainment applications such as live TV broadcast, movie on demand, and video sharing. In Internet advertising, there are more and more forms of video as the carrier. Video advertisements integrate video, audio and images, and the form of advertisements is more intuitive. In addition, the Internet has interactive features, which can display products more comprehensively. [0003] Electronic map is a recently emerging map that uses computer technology to store and con...

AI Technical Summary

Problems solved by technology

[0004] Usually, after watching the content of the video advertisement, the consumer will actively inquire about the geographical location of the sales or service point of the advertised product for the content of interest. At this time, the consumer will choose to consult an electronic map or a paper map. The prior art The video advertisements on the Internet have nothing to do with electronic maps. The electronic maps to be consulted need to be downloaded to the local area in advance or the electronic maps can be searched online by opening a certain link. The paper maps to be consulted are not often used because they are inconvenient to carry. Consumers may give up purchasing the advertised product due to the inconvenience of viewing, which affects the effect of the advertisement; in addition, sometimes the location of the sales or service point of the advertised product is not unique or is not marked on the map or the mark is not obvious. The geographical location of the sales or service point of the advertised product is checked, or the geographical location of the sales or service point of an advertised product that is closer to the location of the consumer is not checked, and the traffic is inconvenient, so that the consumer gives up buying the advertised product, and the same also greatly impacts the performance of the ad

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