Method, system, server and customer terminal for publishing network advertisement in network game

A technology for online advertising and online games, applied in the field of online advertising, can solve problems such as insufficient accuracy of advertising, publishing ads, and limited player appeal, and achieve the effect of flexible advertising updates
CN101383033AInactive Publication Date: 2009-03-11TENCENT TECH (SHENZHEN) CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
TENCENT TECH (SHENZHEN) CO LTD
Publication Date
2009-03-11
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses a method, a system, a server and a client terminal for releasing online advertisements in online games, which are characterized in that: the information of an online game player is obtained from the online game server and advertisement position information is obtained from the online advertisement client terminal; the advertisement content which is to be sent to the player is determined according to the information of the player and the advertisement position information and then, the advertisement content is sent to the online advertisement client terminal and released by the online advertisement client terminal in online games. Since the advertisement content released to the player is not fixed in the client terminal but determined and sent to the client terminal according to various information, thus being capable of realizing the purpose of releasing advertisements to the player contrapuntally without fixing the advertisement content in the client terminal so that the updating of the advertisements turns to be quite flexible.
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Description

technical field

[0001] The invention relates to the technical field of network advertisements, in particular to a method, a system, a server and a client for issuing network advertisements in network games. Background technique

[0002] Online advertisements are advertisements posted on the Internet, including advertisements on websites and instant messaging tools. Text link advertisements and banner advertisements (Banner) are the main forms of online advertisements, and generally use image files. In addition to common image formats, emerging rich media banner (Rich Media Banner) ads can give Banner more expressive and interactive content, but generally require the support of the browser plug-in used by the user to play. In addition to the form of banners, advertisements in online games can also be presented in a richer form by combining with in-game props, such as boards, chess pieces, game tables, etc. of chess and card games.

[0003] According to a market consulting c...

Claims

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