Advertising promotion effect statistical method and advertiser server

Abstract

The invention relates to the technique for issuing internet advertising and provides an advertising promotion effect statistical method and an advertiser server, aiming at the defect that the prior technique for promotion of internet advertising cannot completely make statistic of the actual effect of the advertising promotion. The advertising promotion effect statistical method comprises a recording step of recording the access behaviors of client browsers according to access identification and a statistical step of making statistic of the advertising issue effect according to the access behaviors of the client browsers. The invention further provides an advertiser server. By setting access identification for each access of the client browsers, the invention is capable of continuously tracking the actual access condition of the client browsers on each web page of the advertising main web site in each access process. Adopting the technical scheme of the invention is capable of continuously tracking a series of access operations initiated on the advertising main web site by a user by means of the advertising linkage issued by an advertising issuing platform. The technical scheme inthe invention is capable of effectively enlarging tracking range and is convenient for an advertiser to make statistic of advertising promotion.

Description

technical field [0001] The present invention relates to Internet advertisement release technology, more specifically, relates to a method for statistically promoting advertisement promotion effects and an advertiser server. Background technique [0002] Website promotion uses a series of marketing methods (including but not limited to website search engine optimization (SEO), promotional article publishing, online advertising, electronic marketing, etc.) to bring users to its own website and bring more benefits to the website. Views. [0003] Website promotion is achieved through information tracking. The first is to track the website visits brought by various promotion methods, but the visits can only be the most basic measurement parameter of the promotion effect. What enterprises and promoters want to see most is the actual sales brought by various promotions , promotion return rate and other data directly linked to sales. [0004] The existing Internet advertisement r...

AI Technical Summary

Problems solved by technology

[0013] The technical problem to be solved by the present invention is to provide a statistical method of advertising promotion effect and an advertiser server for the defect that the existing Internet advertising promotion technology cannot completely count the actual effect of advertising promotion.

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