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Mobile network advertisement delivery system and method

A technology of advertising delivery and mobile network, applied in the field of mobile network, can solve the problem of single form of mobile network advertising, achieve obvious economic and social benefits, facilitate design and implementation, and enhance the effect of delivery control and management

Active Publication Date: 2015-12-16
众易(江苏)传媒科技有限公司
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Problems solved by technology

[0003] The current form of mobile network advertising is still very simple, only a few mobile applications are embedded with advertisements, and a very small number of networked applications in these applications can update advertisements, but this is also achieved by obtaining the advertisement content on the network server. Advertisements need to be realized by modifying the data after direct negotiation between the application software developer and the advertising company. In order to achieve the collective effect and bombing effect of the advertisement, the advertising company usually designs a series of advertising delivery schemes through the advertising agency. The expected goal of the advertisement, therefore, it is difficult for the newly sprouted mobile network advertisements to match the mature mass advertisements

Method used

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  • Mobile network advertisement delivery system and method
  • Mobile network advertisement delivery system and method

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Embodiment Construction

[0026] The core idea of ​​the present invention is to provide a mobile network advertisement delivery system, which summarizes and separates multiple links in the mobile advertisement chain, so that different advertisement distributors can publish advertisements in a series of mobile applications without having to communicate with each application separately. Negotiations between developers, different mobile applications can publish and update advertisements through the advertising interface. Various preferred embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0027] The mobile network advertisement delivery system described in the present invention, such as figure 1 As shown, it includes the following parts: service part and advertising engine part. The parts that interact with this system include: business agent part, mobile application part, service environment part and user attribute environment part.

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Abstract

The invention provides a system and a method for launching the mobile network advertisement. The system comprises a service part and an advertisement engine part. The service part is arranged in the environment of the server of the mobile network and is used for receiving the advertisement launching request of a service agent part and providing advertisement data to the advertisement engine part, wherein the advertising request comprises the advertisement data. The advertisement engine part is arranged on mobile terminal equipment and is used for obtaining the advertisement data from the service part and providing the advertisement data to a mobile application part for displaying. The system and the method for launching the mobile network advertisement can ensure that the mobile network advertisement can be operated in the same way as the traditional mass network advertisement.

Description

technical field [0001] The invention relates to the field of mobile networks, in particular to a mobile network advertisement delivery system and method. Background technique [0002] With the improvement of the mobile network environment, mobile applications are becoming more and more abundant, which also promotes the generation of mobile advertisements on mobile terminals, and businesses have more and more demands for such advertisements. [0003] The current form of mobile network advertising is still very simple, only a few mobile applications are embedded with advertisements, and very few of these online applications can update advertisements, but this is also achieved by obtaining the advertisement content on the network server. Advertisements need to be realized by modifying the data after direct negotiation between the application software developer and the advertising company. In order to achieve the collective effect and bombing effect of the advertisement, the adv...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/00H04W88/18G06F17/30G06Q30/02
Inventor 李英
Owner 众易(江苏)传媒科技有限公司
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