Network user identification method and application server

Abstract

The present invention provides a network user identification method and an application server thereof. The method specifically comprises: when a cookie does not exist in user network-accessing behavior information of a corresponding client user, obtaining a corresponding user identity through query according to a user identifier and a user agent of the corresponding client user; recovering the corresponding cookie according to the user identity; and obtaining the information of the corresponding client user through identification according to the user identity in the recovered cookie. The present invention can improve user identification accuracy under the condition that the cookie is deleted.

Description

technical field [0001] The present application relates to the technical field of network communication, in particular to a method for identifying network users and an application server thereof. Background technique [0002] At present, the rapid growth of the scale and coverage of the Internet has brought about the problem of information overload: the simultaneous presentation of excessive information makes it impossible for users to quickly obtain useful parts from them, and the efficiency of information use decreases instead. In order to reduce the cost for users to enjoy information, it is necessary to recommend the required information to users. Among them, the first step in recommending information to users is to identify users, because only after each user is identified, information can be further mined, calculated, and recommended based on the user's past behavior. [0003] Taking the website as an example, after identifying each user, not only can it be more clearl...

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Problems solved by technology

[0002] At present, the rapid growth of the scale and coverage of the Internet has brought about the problem of information overload: the simultaneous presentation of excessive information makes it impossible for users to quickly obtain useful parts from them, and the efficiency of information use decreases instead.

[0005] However, cookie-based user identification also has flaws, because the browser will automatically save the cookie to a local directory corresponding to the client, so the most common flaw is that the cookie is deleted by the client user and the client user cannot communicate with the client. The original record is corresponding; at the same time, because the client computer will be shared, or the client user will visit the website on a different computer, at this time the cookie cannot directly correspond to the client user

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