Implementation method for directionally running internet advertisements

A realization method, a technology of online advertising, applied in the field of computer Internet, can solve the problems of poor practicability and low accuracy, and achieve the effect of improving accuracy and good practicability

Active Publication Date: 2012-09-12
浙江盘兴数智科技股份有限公司
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] In order to overcome the disadvantages of low accuracy and poor practicability of the existing directional delivery of online advertisements, the present invention provides a method for implementing directional delivery of online advertisements with improved accuracy and good practicability

Method used

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  • Implementation method for directionally running internet advertisements
  • Implementation method for directionally running internet advertisements
  • Implementation method for directionally running internet advertisements

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Embodiment Construction

[0026] The present invention will be further described below in conjunction with the accompanying drawings.

[0027] refer to Figure 1 ~ Figure 4 , a method for implementing targeted online advertisements. First, all target websites are clustered according to the theme and the basic attribute model of the crowd. The basic attributes of the crowd here include gender, age, income, identity, education, interest, family status, clustering The class algorithm will use the vector space model to calculate the similarity between webpages, cluster the webpages according to the similarity, and then use the basic attribute analysis model of the crowd to analyze the attributes of each type of webpage, and the type and crowd attributes obtained from the advertisement analysis The basic attributes are matched, and the ad is delivered to the appropriate web page. Through this method, it is possible to accurately locate the advertisements placed, provide users with advertisement types that ...

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Abstract

The invention relates to an implementation method for directionally running internet advertisements, comprising the following steps: step S110 of clustering all target websites according to a theme at first, calculating similarity among web pages with a vector space model according to a clustering algorithm, and clustering web pages according to similarity; step S120 of marking a theme for each class of websites, then judging and counting a crowd attribute for web pages under each theme, wherein the crowd attribute comprises gender, age, income, identity, education, interest and family status; step S130 of analyzing to-be-run advertisements, wherein analyzed contents comprise judgment for adjustment type and analysis for crowd attribute of run advertisement; step S140 of matching web page advertisements according to the crowd attribute analyzed by advertisements and web pages, and running advertisements on corresponding web pages. The implementation method for directionally running internet advertisements provided by the invention is capable of increasing accuracy and is characterized by good practical applicability.

Description

technical field [0001] The invention relates to the technical field of computer Internet, in particular to a method for targeted delivery of network advertisements. Background technique [0002] At present, forced online advertisements such as advertising spam, pop-up advertisements, and plug-in advertisements are gradually eliminated because they are not welcomed by users. With the rapid development of the Internet advertising industry, targeted advertising as a new network advertising model has also developed rapidly. This advertising module has attracted the attention of the majority of Internet users because of its accuracy, timeliness and high efficiency. [0003] The current technologies for targeted delivery of online advertisements include: website targeted advertising based on the theme of the webpage; content-targeted advertising based on keywords in the content of the page; geographical information extracted from the IP address, which contains relevant regional in...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 韩冬田宁刘崟谭磊
Owner 浙江盘兴数智科技股份有限公司
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