System and method for ubiquitous media marketing based on electronic certificates

Abstract

The invention discloses a system and a method for ubiquitous media marketing based on electronic certificates, and aims for solving the problems that the traditional advertisement marketing information has low credibility and the possibility for users to actively spread the traditional advertisement marketing information is low. The method provided by the invention comprises the following steps: establishing and sending the electronic certificates; establishing personal electronic certificate by spreaders by modifying user identification codes in the electronic certificates; spreading marketing information through ubiquitous medias such as short message, E-mail, IM (instant messaging) and the like by the spreader; analyzing and checking the electronic certificates; analyzing and counting marketing effects; and calculating and tracking contribution of the spreaders, and arousing more information receivers to actively spread by providing corresponding economic benefits, so as to realize virus-type spread effect. According to the invention, the electronic text certificates are utilized to realize transboundary transmission in platforms such as mobile phone short message, internetwork, mobile internet and the like, a low-cost user consumption behavior analyzing method based on information spreading is provided for advertisements, and more accurate marketing can be performed according to analytic statistics data.

Description

technical field [0001] The invention relates to a system and method for pan-social media marketing based on electronic certificates (especially improving the trust degree of advertising marketing information and stimulating users to actively spread). Background technique [0002] basic concept [0003] (1) Social media marketing refers to the use of social networks, SNS communities, blogs, microblogs, IM, email or other Internet collaboration platforms and media for marketing, sales, public relations processing and customer service maintenance and development. way. [0004] (2) Pan-social media emphasizes the inclusion of mobile phone address book friends into the scope of social media. Mobile phone address book friends are a more real social relationship, such as relatives, friends, colleagues, teachers and students, etc. If the source of information has This kind of real social relationship greatly improves the credibility of information. [0005] (3) The user identific...

AI Technical Summary

Problems solved by technology

Generally used advertising marketing channels include print media, online media, newspaper advertisements, TV advertisements, etc., but it is difficult to track how many users have been spread, what channels consumers learned about, and who played a role in the process of persuading customers to make a deal. It plays a key role, so it is difficult to evaluate the effect of advertising marketing

In the process of dissemination, it is difficult for information receivers to promote consumption due to the lack of trust in the information source, and disseminators lack motivation and seldom actively disseminate advertising and marketing information

The traditional method can only make rough statistics based on the average passenger flow, and cannot obtain accurate marketing data

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