Method, apparatus and system for IPTV (internet protocol television) advertising delivery

An advertising and advertising technology, applied in the field of communication, can solve the problems of low efficiency, low advertising targeting, advertising does not meet user interests, etc., to achieve the effect of accurate delivery

Inactive Publication Date: 2013-03-20
HUAWEI SOFTWARE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical defect of the above-mentioned prior art is that the user needs to actively search for the advertisement, which is inefficient; moreover, the advertisement system only pushes the advertisement according to the location of the user, and it is likely that the advertisement does not meet the interests of the user or the advertisement is not the target customer group of the advertisement , that is, the targeting of advertising push is low

Method used

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  • Method, apparatus and system for IPTV (internet protocol television) advertising delivery
  • Method, apparatus and system for IPTV (internet protocol television) advertising delivery
  • Method, apparatus and system for IPTV (internet protocol television) advertising delivery

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Embodiment 1

[0034] figure 1 It is a schematic flowchart of Embodiment 1 of the IPTV advertisement delivery method of the present invention, and the method of this embodiment may be executed by the MEM in the IPTV system. Such as figure 1 As shown, the following steps may be included:

[0035] Step 101, MEM sends an advertisement entry acquisition request to the advertisement system ADS, and the advertisement entry acquisition request includes advertisement classification identifiers and user characteristic values;

[0036] Wherein, MEM is a component in the IPTV system, which can usually obtain the user information of the IPTV user when the user logs into the IPTV system. The user information may include, for example, the user number, user address, and user service type.

[0037] The relationship between user feature value and user information is that the user feature value can be part of the user information. For example, in the above-mentioned user information including user number, u...

Embodiment 2

[0047] figure 2 It is a schematic flowchart of Embodiment 2 of the IPTV advertisement delivery method of the present invention. The method of this embodiment may be executed by the advertisement system ADS, for example, may be executed by a service processing module in the ADS. Such as figure 2 As shown, the following steps may be included:

[0048] Step 201, the ADS receives the advertisement item acquisition request sent by the MEM, and the advertisement item acquisition request includes the advertisement classification identifier and the user characteristic value;

[0049] Wherein, the advertisement classification identifier included in the advertisement entry acquisition request is subscribed by the IPTV user, and the user characteristic value also corresponds to the IPTV user.

[0050] Step 202, ADS finds the corresponding advertisement entry according to the advertisement classification identifier and user characteristic value, the attribute of the advertisement entr...

Embodiment 3

[0058] image 3 A schematic diagram of signaling for user characteristic values ​​and advertisement entries in the embodiment of the IPTV advertisement delivery method of the present invention, such as image 3 As shown, the following steps may be included:

[0059] Step 301, BMS maintains user information and sets user characteristic values;

[0060] Wherein, the BMS can acquire user information, which may include, for example: user number, user age group, user MAC address segment, user STB IP address segment, logical area to which the user belongs, physical area to which the user belongs, user group, user phone The section of the number (fixed line, mobile phone), zip code, user level (VIP user, advanced user, ordinary user, test user, free user, etc.), user business type (residential user, party building user, government and enterprise user, hotel user) etc.), user payment type (prepaid, postpaid), document type (ID card, military ID, passport, etc.), gender (male, female...

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Abstract

The present invention provides a method, an apparatus and a system for IPTV (internet protocol television) advertising delivery. The method includes: sending an advertising entry acquisition request to an advertising system ADS, wherein the advertising entry acquisition request comprises an advertising catalog label corresponding to the advertising catalog an IPTV subscriber subscribes to, and a subscriber eigenvalue the IPTV subscriber corresponding to, and the advertising entry is located in the advertising category; receiving the advertising entry returned via the advertising system, attributes of advertising entry including the advertising catalog label and the subscriber eigenvalue; and pushing the advertising entry to IPTV subscribers. The method, apparatus and system of the present invention realizes pushing advertising to the subscriber actively, and precise advertising delivery.

Description

technical field [0001] The present invention relates to communication technology, in particular to an IPTV advertisement delivery method, device and system. Background technique [0002] At present, in the Internet Protocol Television (IPTV for short) system, the common way for operators to place advertisements is that users input advertisement query conditions to the advertisement system through terminal equipment, and the advertisement system pushes advertisements to users according to the query conditions. or, the advertising system searches for a matching advertisement based on the user's location information and sends it to the user, and the advertisement is an advertisement near the user's location. [0003] The technical defects of the above existing technologies are: users need to actively search for advertisements, which is inefficient; moreover, the advertisement system only pushes advertisements based on the user's location, and it is likely that the advertisement...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/254H04N21/2662G06Q30/02
Inventor 黄永菁
Owner HUAWEI SOFTWARE TECH
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