Digital advertisement displaying method

Abstract

The invention discloses a digital advertisement displaying method. The method comprises a first step that an advertisement displaying terminal obtains to-be-displayed advertisement information through a network and saves the information in a local storage system, a second step that the advertisement displaying terminal obtains an advertisement displaying strategy through the network and saves a strategy in the local storage system, and a third step that the advertisement displaying terminal conducts the displaying and the playing of the advertisement content according to the advertisement displaying strategy. The method has the advantages of greatly improving the expandability of the advertisement system by means of the online advertisement displaying terminal, flexibly obtaining the advertisement information through the network and displaying without specially ordering an operator to update the advertisement content off-line, saving the manpower and material resources substantially, and lowering the operating cost substantially after once input. The advertisement displaying terminal based on an embedded operating system can customize different advertisement strategies. The method has significant economic benefits to conduct the flexible advertising strategies to different customers and conduct targeted delivery.

Description

technical field [0001] The invention relates to the field of advertising media, in particular to a digital advertisement display method. Background technique [0002] Traditional advertisements spread and disseminate through street signs, posters, advertising kiosks, murals, bus shelters and carriage wall advertisements. However, this method is mainly displayed through simple text or text plus pictures. The same advertising product, For different specifications, it is necessary to design different styles. For example, the bus shelter needs higher resolution pictures due to its large area, and some small or irregular places need to modify the original advertising products, resulting in Promotion is inconvenient. [0003] With the development of digital media, more and more shopping malls and shopping areas have set up large outdoor LED advertising screens or indoor advertising screens, and these advertising screens are scattered widely, and updating data requires on-site ope...

AI Technical Summary

Problems solved by technology

[0002] Traditional advertisements spread and disseminate through street signs, posters, advertising kiosks, murals, bus shelters and carriage wall advertisements. However, this method is mainly displayed through simple text or text plus pictures. The same advertising product, For different specifications, it is necessary to design different styles. For example, the bus shelter needs higher resolution pictures due to its large area, and some small or irregular places need to modify the original advertising products, resulting in Promotion inconvenience

[0003] With the development of digital media, more and more shopping malls and shopping areas have set up large outdoor LED advertising screens or indoor advertising screens, and these advertising screens are scattered widely, and updating data requires on-site operations, such as through network cables or serial ports Upload data, resulting in a lot of waste of manpower

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