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Directional application method based on user gender distinguished results and system thereof

An application method and user's technology, applied in the field of Internet applications, can solve problems such as inability to obtain accurate information

Inactive Publication Date: 2013-06-19
SHENGQU INFORMATION TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The purpose of the present invention is to provide a directional application method and system based on the user's gender discrimination results, which can calculate the user's gender tendency more accurately, and effectively overcome the inability to accurately know the user's gender due to the user's reluctance to fill in or wrongly fill in the gender information improve the efficiency of targeted applications such as personalized search based on gender differences, personalized recommendations, and targeted advertising

Method used

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  • Directional application method based on user gender distinguished results and system thereof
  • Directional application method based on user gender distinguished results and system thereof
  • Directional application method based on user gender distinguished results and system thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0045] like figure 1 As shown, this embodiment provides a targeted application method based on user gender discrimination results, including:

[0046] Step 1: collecting and sorting out the behavioral data of sample users whose real gender is known on an Internet site;

[0047]Step 2: Obtain the relationship between gender orientation and behavior data according to the behavior data of the sample user and the known real gender, and store it in the database of the Internet site;

[0048] Step 3: collecting and organizing the behavior data of all users of the Internet site;

[0049] Step 4: Obtain the gender orientation of all users according to the relationship between the gender orientation and behavior data and the behavior data of all users, and store it in the database of the Internet site;

[0050] Step 5: Query the database of the Internet site, and output the gender orientation of the user to be queried;

[0051] Step 6: Directly sending the output-based information o...

Embodiment 2

[0075] like figure 2 As shown, this embodiment provides a directional application system based on user gender discrimination results, including:

[0076] The sample user data collection unit 21 is used to collect and organize the behavior data of sample users whose real gender is known on an Internet site;

[0077] The relationship unit 22 of behavior data and gender tendency is used to obtain the relationship between gender tendency and behavior data according to the behavior data of the sample user in the sample user data collection unit 21 and the known real gender, and store it in the website of the Internet database;

[0078] All user data collection unit 23, used to collect and organize the behavior data of all users of the Internet site;

[0079] The gender orientation calculation unit 24 is used to obtain the gender orientation of all users according to the relationship between the gender orientation and behavior data of the behavior data and gender orientation relati...

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Abstract

The invention discloses a directional application method based on user gender distinguished results and a system thereof. A relationship of gender inclination and behavior data is calculated and obtained through behavior data and genders of sample users, and then the gender inclination of all users can be obtained according to the collected behavior data of all users and the relationship of the gender inclination and the behavior data. Real, impersonal and complete behavior data of the users is used for distinguishing internet user gender, and calculated results are accurate and reliable. Under the conditions that real gender information of the users is lost and false, accurate user gender information can be obtained. The directional application method based on the user gender distinguished results and the system enable accurate rates and efficiency of directional application to be greatly improved, wherein the directional application such as individuation search, individuation recommendation and advertisement targeted delivery is based on different genders of the users, and efficiency of internet individuation application can be improved.

Description

technical field [0001] The invention relates to the field of Internet applications, in particular to a directional application method and system based on user gender discrimination results. Background technique [0002] With the increasing abundance of Internet applications, the needs of users continue to upgrade. The application mode and marketing characteristics of network media have undergone tremendous changes. Among them, the development from web 1.0 to browse html pages through browsers to web 2.0, which has richer content, more interactive and more personalized, is already a new trend of the Internet. development trend. [0003] After the Internet establishes a complete User Profile (user information) system for users, it can identify the user's gender and age, and gain insight into the user's behavior patterns and hobbies. At the same time, only by adopting this system to support various web2.0 applications can the personalization of web2.0 applications be truly re...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 曹臻张秉豪邓爱林
Owner SHENGQU INFORMATION TECH SHANGHAI
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