Method, device and system for advertisement scheduling based on mobile network

A technology of mobile network and dispatching method, applied in transmission system, electrical components, marketing, etc., can solve problems such as unfavorable, poor accuracy, loss of advertisers, etc., to improve accuracy, strong pertinence, and realize rapid analysis and processing Effect

Inactive Publication Date: 2013-07-10
亿赞普(北京)科技有限公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen from the above method that the user behavior analysis is still based on "advertising information requested by the user", and it takes at least a period of blind delivery to count user behavior, so its accuracy is still poor
Advertisements with poor accuracy are not conducive to the optimization of Cost Per Click (CPC), causing advertisers to suffer losses

Method used

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  • Method, device and system for advertisement scheduling based on mobile network
  • Method, device and system for advertisement scheduling based on mobile network
  • Method, device and system for advertisement scheduling based on mobile network

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Embodiment Construction

[0067] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and through specific implementation methods.

[0068] Please refer to figure 1 , a mobile network-based advertising scheduling method, comprising the following steps:

[0069] Step S101: Receive a request from an application program of a mobile terminal, the request includes user information, and the user information includes a mobile subscriber directory number MDN.

[0070] The mobile terminal can be a mobile phone, a tablet computer, and a Personal Digital Assistant (PDA for short), etc. These mobile terminals, as popular communication tools, provide good hardware support for the present invention and have broad market prospects. The SDK provides an interface for applications to send requests through the mobile network. The user ID is the unique identifier of the user. Theoretically, the user ID can be the Mobile Directory Number (Mobile Di...

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Abstract

The invention discloses a method, a device and a system for advertisement scheduling based on a mobile network. The method includes the steps that a request for an application program of a mobile terminal is received and comprises user information which comprises a mobile user directory number (MDN); user interest group data generated by historical access records of the mobile terminal are obtained; advertisements are matched according to the user information and the user interest group data to generate an alternative advertisement list sorted according to correlation; a target advertisement is screened out from the alternative advertisement list according to advertisement screening conditions; and the target advertisement is sent to the mobile terminal so as to enable the mobile terminal to display the target advertisement. Through application of the method, the device and the system, accurate scheduling of advertisements on a mobile advertisement platform can be achieved, and a purpose of accurate propelling movement is realized.

Description

technical field [0001] The present invention relates to the technical field of advertisements on mobile networks, in particular to a mobile network-based advertisement scheduling method, device and system. Background technique [0002] The mobile advertising platform is similar to the Internet's advertising network. It is a platform or intermediary that connects application developers and advertisers. On the platform, application developers provide applications (such as some games, etc.), advertisers provide advertisements, and mobile advertising platforms provide software development kits (Software Development Kits, referred to as SDKs) for mobile terminals such as mobile phones. App developers download the SDK, and then use the tools in the SDK to embed ads into the app with code. Application developers then upload these applications to the mobile network through other channels. The user downloads the application. When the user runs the application, the application reque...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/02
Inventor 陆遥罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司
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