Information trading method and system

A transaction method and technology of a transaction system, applied in the field of information transactions and systems, can solve the problems of unable to replace new advertisements with original advertisements, unable to replace original advertisements, etc.

Inactive Publication Date: 2014-02-12
SHANGHAI GUOKE ELECTRONICS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The wireless router recorded in the Chinese patent application with the announcement number "CN 101355530B" and the invention title "A Wireless Router-Based Information Publishing System and Method", in addition to its traditional functions, such as wireless access and packet forwarding, It also has the function of information release, but this method cannot replace the original advertisements of each website with new advertisements
[0004] Publication number is "CN 1430759A", and the Chinese patent application titled "advertising system and method using Internet service terminal" includes the following steps: responding to the network request signal from the user network, sending the IP address of the network server to and the IP address of the ad network server stored therein is converted into a reference IP address; a frame setting file of two window frames having the reference IP address as a source is generated and sent to the user network; and responding to the response from the user network The network request signal of the original IP address converts the reference IP address into the original IP address and sends it to the cable network, but this method also cannot replace the original advertisements of each website with new advertisements

Method used

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  • Information trading method and system
  • Information trading method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0094] Such as figure 1 As shown, the present invention provides an information transaction method, including:

[0095] Step S41, the operator system obtains the URL of the original information of each website, and analyzes the characteristics of the URL of the original information of each website. Specifically, the information can be advertisement information;

[0096] Step S42, the operator system generates the URL of the information to be replaced and / or the regular expression of the URL of the information to be replaced according to the characteristics of the URL of the original information of each website;

[0097] Step S43, the operator system sets the corresponding target URL and the corresponding URL content attribute for the information URL to be replaced and / or the regular expression of the information URL to be replaced;

[0098] Preferably, the URL content attribute includes the corresponding description and Mime type of the URL to be replaced and / or the regular e...

Embodiment 2

[0107] Such as figure 2 As shown, the present invention provides a method for generating an advertisement replacement database, including:

[0108] Step S11, acquiring the URL of the original advertisement of each website, and analyzing the characteristics of the URL of the original advertisement of each website.

[0109] Step S12, generate the advertisement URL to be replaced and / or the regular expression of the advertisement URL to be replaced according to the characteristics of the URL of the original advertisement of each website, specifically, various advertisement operators such as router advertisement operators confirm the URL to be replaced and / or the URL to be replaced After the regular expression of the advertisement URL, the URL to be replaced and / or the regular expression of the advertisement URL to be replaced can be released to a publishing system for purchase by various advertisers, wherein the URLs of the original advertisements of all websites with the same c...

Embodiment 3

[0115] Such as image 3 As shown, the present invention also provides an advertisement replacement method using the method for generating an advertisement replacement database as described in Embodiment 1, which includes:

[0116] Step S21, selecting the advertisement URL to be replaced and / or the regular expression of the advertisement URL to be replaced from the advertisement replacement database according to the URL content attribute in the advertisement replacement database;

[0117] Step S22, setting the webpage replacement content of the selected advertisement URL to be replaced and / or the regular expression of the advertisement URL to be replaced. Specifically, the advertiser can select the advertisement URL to be replaced and / or the regular expression of the advertisement URL to be replaced according to its own needs. expression, and provide the corresponding web page replacement content;

[0118] Step S23, obtaining the target URL corresponding to the selected advert...

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PUM

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Abstract

The invention relates to an information trading method and system. The information trading method includes the following steps that according to features of URLs of original advertisements of all websites, URLs of advertisements to be replaced and / or regular expressions of the URLs of the advertisements to be replaced are generated; the URLs of the advertisements to be replaced and / or the regular expressions of the URLs of the advertisements to be replaced, corresponding URL content properties and corresponding target URLs are stored into an advertisement replacing database; according to the URL content properties, the URLs of the advertisements to be replaced and / or the regular expressions of the URLs of the advertisements to be replaced are selected from the advertisement replacing database; website replacing content of the selected URLs of the advertisements to be replaced and / or the selected regular expressions of the URLs of the advertisements to be replaced is set; the target URLs corresponding to the selected URLs of the advertisements to be replaced and / or the selected regular expressions of the URLs of the advertisements to be replaced are obtained from the advertisement replacing database. According to the target URLs and the website replacing content, new advertisements are generated and the original advertisements of all the websites are replaced. The original advertisements of all the websites can be replaced by the new advertisements and advertising fees of users are reduced.

Description

technical field [0001] The invention relates to an information transaction method and system for an advertisement replacement database. Background technique [0002] Online advertising refers to the use of the Internet as a carrier to publish profitable commercial advertisements through graphic or multimedia methods, and it is a paid information dissemination published on the Internet. Online advertising has unique advantages and is an important part of the implementation of modern marketing media strategy. It is a high-quality advertising method that uses advertising banners, text links, and multimedia methods on the website to publish or release advertisements on the Internet and deliver them to Internet users through the Internet. How tech advertising works. At present, the online advertising market is growing at an alarming rate, and the effectiveness of online advertising is becoming more and more important. [0003] The wireless router recorded in the Chinese patent ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 王立
Owner SHANGHAI GUOKE ELECTRONICS
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