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Web page access data statistics method and device

A technology for accessing data and data statistics, applied in the field of data statistics, it can solve the problem of poor accuracy in identifying user behavior, and achieve the effect of accurately counting user access page data and resisting side effects.

Active Publication Date: 2017-03-15
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides a webpage access data statistics method and device to at least solve the technical problem in the prior art of poor accuracy in identifying user behavior due to cookie information loss

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  • Web page access data statistics method and device
  • Web page access data statistics method and device
  • Web page access data statistics method and device

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Embodiment Construction

[0022] First of all, some nouns or terms appearing in the process of describing the embodiments of the present invention are applicable to the following explanations:

[0023] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0024] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish s...

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Abstract

The invention discloses a webpage access data statistics method and device. Wherein, the method includes: collecting an initial data set of user's page visit behavior, wherein the initial data set includes the initial page browsing data of one or more users visiting the target website; extracting the user's first visit data from the initial data set; using preset The judgment model judges the first visit data to get the judgment result; when the judgment result is contrary to the preset result of the preset judgment model, the first visit data is used to perform retrospective matching in the initial data set to obtain the associated visit data; based on the associated visit data, the initial The data set is spliced ​​and repaired to obtain the repaired data set. The present invention solves the problem of poor user identification accuracy caused by the loss of cookie information in the prior art, realizes the effect of accurately counting the page data accessed by users, resists the side effects caused by cookie loss, and connects user behaviors in series to realize the restoration of reality Purpose of User Behavior.

Description

technical field [0001] The present invention relates to the field of data statistics, in particular to a method and device for statistics of webpage access data. Background technique [0002] In the field of website analysis, it is often necessary to connect all the behaviors of users on the Internet, to link user-separated behaviors (such as pv, session) and their attributes, and to conduct aggregate attribution analysis, which is an important means of website traffic analysis. How to track a specific visitor behavior and connect his specific browsing conditions is an important technical means to complete website traffic analysis. The existing technical solution mainly adopts the method of cookie tracking, that is, setting the header information of Set-Cookie in the http request reply of the relevant web page, or generating a cookie on the client through javascript, and then the client browser will save the relevant cookie in the On this machine, when the user visits this ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/972G06F11/3438H04L67/146G06F2201/875G06F2201/88H04L67/535G06F7/24
Inventor 何恺铎
Owner BEIJING GRIDSUM TECH CO LTD