Keyword optimization processing method and device based on big data

A processing method and keyword technology, which are applied in the field of keyword optimization processing methods and devices based on big data, can solve problems such as consumption, large time cost, and time spent on consultants, and achieve the effects of reducing costs and improving accuracy.

Inactive Publication Date: 2014-03-12
北京博雅立方科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But it will consume a lot of time cost:
[0010] (1) The consultant needs to extract the core keywords of the industry based on the existing keywords in the account based on experience and understanding of related industries, which will take a lot of time for the consultant;
[0011] (2) Word extension is carried out according to the core keywords. Generally, there are many extension results. It will take a lot of valuable time for the consultant to analyze, filter and group keywords one by one.
[0012] (3) The keywords contained in the promotion account of a large enterprise may reach the order of one hundred thousand or one million. When the account scale exceeds a certain level, the work of selecting the core words of the account is beyond the scope of manpower. When the account needs to increase keywords When the amount exceeds a certain amount, manual filtering and grouping of keywords will also appear powerless

Method used

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  • Keyword optimization processing method and device based on big data
  • Keyword optimization processing method and device based on big data
  • Keyword optimization processing method and device based on big data

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0031] figure 1 is a schematic flowchart of a big data-based keyword optimization processing method provided in Embodiment 1 of the present invention, and the processing method can be executed by a big data-based keyword optimization processing device, such as figure 1 shown, including the following steps:

[0032] In step S101, the text information to be processed is arranged sequentially and divided into individual characters.

[0033] Each piece of text information to be processed may be a plurality of text information initially determined when keywords are initially placed, or may be keywords originally placed in the account when keywords are subsequently added.

[0034] In this step, the text information is first split into individual words for subsequent processing. The operation of arranging the text information to be processed and splitting them into individual characters preferably includes: arranging the text information to be processed in order, and setting a spac...

Embodiment 2

[0048] Embodiment 2 of the present invention provides a preferred example of a keyword optimization processing method based on the big data-based keyword optimization processing method disclosed in Embodiment 1 of the present invention, such as figure 2 shown, including the following steps:

[0049] Step S201, assuming that the text information specifically includes the following phrases, arrange each text information in order, and set a spacer "!" between each text information, as follows:

[0050] Nokia phones! Samsung phones! Apple phones! How about Nokia phones! IPHONE5s! Smartphones! IPHONE4! IPHONE5! IPHONE4s! Samsung S4! Samsung S3! Samsung S2! !Smart large-screen mobile phone

[0051] Step S202, splitting all the phrases in the above text information into individual characters, and the splitting result is:

[0052] Nokia phones! Samsung phones! Apple phones! How about Nokia phones! IPHONE5s! Smartphones! IPHONE4! IPHONE5! IPHONE4s! Samsung S4! Samsung S3! Samsung S2...

Embodiment 3

[0067] image 3 It is a flow chart of the big data-based keyword optimization processing method provided by Embodiment 3 of the present invention. This embodiment provides an application scenario after core keywords are extracted based on the foregoing embodiments. In the application process of paid search advertisements, the keywords to be placed will be updated according to the advertising effect, and it is necessary to first determine the newly added text information, and then select the keywords for placement. This embodiment can be based on the core keywords already placed in the account words to determine new keywords. Such as image 3 As shown, on the basis of the aforementioned embodiments, after extracting the core keywords from each character string of the merger, the following steps are also included:

[0068] Step S301, deleting text information that does not contain core keywords from the newly added text information;

[0069] Step S302 , in each of the remaini...

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PUM

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Abstract

The invention discloses a keyword optimization processing method and a keyword optimization processing device based on big data. The method comprises the steps of arranging all pieces of text information to be processed in sequence, and splitting the text information into single words; removing the single words with set frequency according to the frequency of each single word, and combining the residual single words to form character strings; extracting core keywords from all the combined character strings. According to the keyword optimization processing method and the keyword optimization processing device based on big data, the problems of low correctness of determined keywords and high cost of determination of the keywords are solved; the technical effects of improving the correctness of the determined keywords and reducing the cost of determination of the keywords can be achieved.

Description

technical field [0001] Embodiments of the present invention relate to computer data processing technology, and in particular to a method and device for keyword optimization processing based on big data. Background technique [0002] Paid search advertising is by far the most important form of advertising on the Internet. If the advertising budget of all enterprises on the Internet is counted as 100%, the investment in paid search advertising will account for more than 50% of the share. In China, the main delivery platforms include Baidu promotion platform and so on. [0003] The realization mechanism of the paid search advertisement is that the advertiser determines the keywords to be placed, as well as the creative recommendation information corresponding to the keywords and the linked advertisement webpage, etc. Advertisers purchase keywords to be placed from paid search advertising service providers. When browsing users enter a search query, they will search for corresp...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F17/27G06Q30/02
CPCG06F16/30G06F40/216G06Q30/0241
Inventor 裴向宇田传钊王汉生李红波常莹
Owner 北京博雅立方科技有限公司
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