Method and equipment for embodying human traffic of advertising terminal

Abstract

The invention discloses a method and equipment for embodying the human traffic of an advertising terminal. According to the technological means, a detection module and a display module are arranged, wherein the detection module is used for detecting the information of human traffic within a certain distance in front of the advertising terminal and is arranged on the advertising terminal, and the display module is used for independently displaying the accumulative quantity of people detected by the detection module in real time and is also used for displaying the time and the date or the duration in real time. According to the method and the equipment in the scheme, the detection module arranged on the advertising terminal is used for detecting the quantity of the people in front of the advertising terminal, and the human traffic of the district can be known by the advertising client and the public obviously through the simple real-time public display module; particularly, the display module can be also used for displaying the time and the date or the duration of detection, so that the objective human traffic evaluation can be conveniently carried out by the advertising client and the public; furthermore, according to the method, the structure and the circuit of the existing advertising terminal do not need to be changed to a great extent; the method has very high credibility and commercial use value, thus having very important significance on the advertising industry and far-reaching influence.

Description

technical field [0001] The invention relates to the technical field of advertising terminal equipment. Background technique [0002] For advertisements, the flow of people determines the quality of the advertisement, but the size of the audience of the advertisement can be clearly judged for some positions, but some positions are difficult to determine, especially for the same place, the position of the advertising terminal The difference in advertising effect is huge depending on where it is placed. Vague and general estimates of the flow of people passing by are often far from the actual flow of people and advertising effects. In addition, due to the fierce competition in the industry, it is not ruled out that a small number of advertising companies (advertising terminal operators) exaggerate the data in order to win advertising customers (that is, advertisers), resulting in a greatly reduced effect of advertising customers, which not only delays valuable marketing time, ...

AI Technical Summary

Problems solved by technology

[0003] For example, outdoor advertisements in buildings are published in a wide range of spots. Advertisement customers often confirm the placement of advertisements through the advertising company to provide a simple one or two photos, but most of the advertisers do not go to the site for inspection, and do not have the time and energy to observe for a long time and monitor traffic

[0004] In the prior art, there are related people counting and counting systems or equipment for advertising terminals, such as the browser technology system with the publication number 102385716A and the billboard with the system, and the advertising terminal wireless network sensor with the publication number 201936350U Counting devices, etc., these disclosed metering devices or systems in the prior art all have the defects of complex structure, high cost, unobjective metering data, especially the lack of real-time publicity function, and cannot realize advertising audiences, especially advertisement delivery. Customers can intuitively reflect the effect of the traffic flow of the advertising terminal location, and the changes to the existing advertising terminal are large, and the high cost is not conducive to promotion and application

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