Marketing analysis method and system based on eye expressions and facial expressions
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A facial expression and expression technology, applied in marketing, instrumentation, finance, etc., can solve the problems of wrong eyes and facial expressions of marketers, and inability to effectively convey banking information to customers.
Inactive Publication Date: 2015-04-08
王美金
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[0008] The embodiment of the present invention provides a marketing analysis method and system based on gaze and facial expression to solve the problem that marketing staff's gaze and facial expression are wrong, so that bank business information cannot be effectively conveyed to customers
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Embodiment l
[0028] Embodiment 1 A marketing analysis method and system flow based on gaze and facial expression.
[0029] As shown in Figure 1, the embodiment of the present invention is a marketing analysis method and system based on eyesight and facial expressions. The system includes a banking server, wearable glasses, a pupil change analysis device, a human body tension sensor, and a human body characteristic parameter storage and analysis device.
[0030] The banking service server is used to analyze facial expressions, analyze pupil changes, record the marketing success rate under different expressions, conduct big data analysis, and guide the activities of account managers in real time, and is used to handle banking business guidance.
[0031] The wearable glasses are used to carry the pupil change analysis device and the human body tension sensor group, receive information from the banking server, communicate with the banking server, and upload the customer's gaze and facial expres...
Embodiment 2
[0042] Embodiment 2 A marketing analysis method and system based on eyesight and facial expressions.
[0043] Such as figure 2 As shown, the embodiment of the present invention uses steps of a marketing analysis method and system based on eyesight and facial expressions.
[0044] Step 1: The bank account manager records the expression and pupil changes, and the superior defines various expressions and records the characteristic parameters.
[0045] Step 2: Bank account managers wear wearable glasses to market to target customers.
[0046] Step 3: The banking service server obtains the current expression feature from the pupil change analysis device of the wearable glasses and the human body tension sensor, compares it with the expression feature data stored in the human body feature parameter storage and analysis device, and obtains the bank account manager's expression.
[0047] Step 4: Display the expressions required for the current marketing process and the actual expres...
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Abstract
Disclosed is a marketing analysis method and system based on eye expressions and facial expressions. The system comprises a banking business server, wearable glasses, a pupil change analyzing device, body tension sensors and a body characteristic parameter storing and analyzing device. The banking business server is used for analyzing the facial expressions as well as pupil changes to guide the actions of a customer manager in real time; the wearable glasses are used for carrying the pupil change analyzing device and a body tension sensor set, receiving information from the banking business server and communicating with the banking business server to upload the eye expression and facial expression parameters of a customer to the banking business server; the pupil change analyzing device is used for recording the pupil changes of a user; the body tension sensors are a group of fiber grating sensors, which are hung under a glass frame and adhered to cheekbones through self-adhesive silicon rubber for detecting facial muscle changes and extracting facial expression characteristic parameters; the body characteristic parameter storing and analyzing device is used for storing the tension characteristics and the pupil characteristics of various expressions of the bank customer manager.
Description
technical field [0001] The invention relates to the technical field of real-time analysis of marketing behaviors, in particular to a marketing analysis method and system based on eyesight and facial expressions. Background technique [0002] Eyes can reflect a person's mood, attitude and emotional changes. Emotional changes are first reflected in pupil changes. When the mood changes from neutral to pleasant, the pupils will enlarge unconsciously; in response to disgusting stimuli, the pupils will obviously shrink. The same reaction occurs when the emotional state changes from "clear" to "cloudy". As the saying goes, "eyes are the window to the soul", and the communication of other parts of the body is also related to eye contact. If there is no support for eye contact in interpersonal communication, the process of interpersonal communication will become unpleasant and difficult. [0003] The face uses the movement of dozens of muscles to accurately convey different states...
Claims
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