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Intelligent individuation video advertisement pushing method and system

A technology for video advertising, advertising

Active Publication Date: 2015-06-24
INST OF ACOUSTICS CHINESE ACAD OF SCI +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to overcome the defect that the video advertisement delivery system in the prior art cannot selectively deliver advertisements according to the situation of the audience, thereby providing an intelligent personalized video advertisement push method and system

Method used

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  • Intelligent individuation video advertisement pushing method and system
  • Intelligent individuation video advertisement pushing method and system
  • Intelligent individuation video advertisement pushing method and system

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Embodiment Construction

[0042] The present invention will be further described now in conjunction with accompanying drawing.

[0043] The intelligent personalized video advertisement push method of the present invention needs to analyze the number, age, gender, viewing time, etc. Differentiate different types of advertising audiences, so as to deliver corresponding personalized video advertisements according to the specific types of advertising audiences.

[0044] Combine below figure 1 The specific implementation steps of the intelligent personalized video advertisement pushing method of the present invention will be described.

[0045] The method of the present invention comprises:

[0046] Step 1), collect and save the image information of the advertising site.

[0047] The image information of the advertising site can be collected by a camera deployed on the side of the video advertising terminal and stored in a video database. The image information of the advertising site collected in this s...

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Abstract

The invention relates to an intelligent individuation video advertisement pushing method which comprises the steps that advertisement putting site image information is collected and stored; the advertisement putting site image information is subjected to face detecting; face detecting comprises the steps that various human faces are recognized in the advertisement putting site image information, and face images of various human faces and the human face number in image information in a certain time period are obtained; the advertisement putting site image information is subjected to face tracking; face tracking comprises the steps that the process that a certain human face watches an advertisement in the advertisement putting site image information is tracked, so that the time interval of advertisement watching of the human face in the advertisement putting site image information is obtained; according to face tracking results, human faces of different people are subjected to gender identification and age estimation, the gender and age information of each person is obtained, and according to the gender and age information, the advertisement audience is sorted; and a recommending decision algorithm is used for generating divided-period advertisement recommending lists for various advertisement terminals.

Description

technical field [0001] The invention relates to the field of computer intelligence applications, in particular to an intelligent personalized video advertisement push method and system. Background technique [0002] Since the 1990s, the rapid development of China's outdoor advertising has produced a variety of outdoor video advertising terminals. Because outdoor advertising has its own media characteristics and communication characteristics, its effect evaluation and monitoring has always been the weakness and difficulty of the outdoor media industry. With the development of computer vision, machine learning and Internet technology, more and more businessmen and scholars in the industry have begun to realize that the development direction of the outdoor media industry should be to conduct specialized theoretical research on these difficulties and weaknesses and have commercial practicability The development of the industry, instead of simply competing by dividing resources ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
Inventor 李松斌刘鹏蒋雨欣戴琼兴邓浩江
Owner INST OF ACOUSTICS CHINESE ACAD OF SCI
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