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Information pushing method and pushing apparatus

A push device and information push technology, which is applied in the field of information transmission, can solve problems such as unsatisfactory users, and achieve the effects of convenient query, improved matching, and convenient reading

Inactive Publication Date: 2016-02-03
SHANGHAI YOUYANG XINMEI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, in the mobile terminal, in the application program, the push information received is basically in the form of a full-screen picture or a pop-up window in the middle, and the content is recommended to the user rather bluntly, which cannot be satisfied in the era when users prefer personalized and humanized services. user needs

Method used

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  • Information pushing method and pushing apparatus
  • Information pushing method and pushing apparatus
  • Information pushing method and pushing apparatus

Examples

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Embodiment Construction

[0020] Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowchart describes the operations as sequential processing, many of the operations can be implemented in parallel, concurrently, or simultaneously. In addition, the order of operations can be rearranged. The processing may be terminated when its operation is completed, but may also have additional steps not included in the drawings. The processing may correspond to methods, functions, procedures, subroutines, subroutines, and so on.

[0021] In the context, "computer equipment", also known as "computer", refers to an intelligent electronic device that can execute predetermined processing procedures such as numerical calculations and / or logical calculations by running predetermined programs or instructions. It can include a processor and In the memory, the processor executes the pre-s...

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Abstract

The invention provides an information pushing method. The method comprises: obtaining user information of user equipment; determining to-be-sent information matched with the user information according to the user information; and pushing the to-be-sent information to a floating layer of an application main interface of the user equipment for display. According to the method, the information can be pushed in a more personalized manner.

Description

Technical field [0001] The present invention relates to the technical field of information transmission, in particular to a method and a device for pushing information. Background technique [0002] Modern society is an information age, and people often need to understand information from the outside world. As an important tool in people’s daily life, mobile terminals play a very important role in people’s understanding of information. Mobile terminals will receive a lot of information and display this information to people, so that people can learn about the outside world in time. . [0003] At present, the mobile terminal, in the application program, the received push information is basically in the form of full-screen pictures or middle pop-up window styles, and the content is relatively rigidly recommended to users, which cannot be satisfied in the era when users prefer personalized and humanized services. User needs. Summary of the invention [0004] The purpose of the prese...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 潘任丹李军秦川石爽
Owner SHANGHAI YOUYANG XINMEI INFORMATION TECH CO LTD
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