An information recommendation method, server and client

An information recommendation and server technology, applied in the fields of instruments, digital data processing, etc., can solve the problems of low conversion rate of coupons or vouchers, insufficient user adhesion, and low resource utilization.

Active Publication Date: 2019-09-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Coupons or cash coupons placed by merchants on the Internet platform are not well bonded to users, and all users can see them at the entrance, and the target users are not clear
There are problems such as low conversion rate of coupons or vouchers, unsatisfactory delivery effect, and low utilization of resources

Method used

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  • An information recommendation method, server and client
  • An information recommendation method, server and client
  • An information recommendation method, server and client

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Experimental program
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Embodiment Construction

[0071] The following is an explanation of relevant terms in the embodiments of the present invention:

[0072] Big data analysis: Big data analysis refers to the process of analyzing a large amount of collected data with specific statistical analysis methods, extracting useful information and forming conclusions to study and summarize the data in detail.

[0073] Voucher: Voucher is a preferential activity of merchants, which can be used to deduct the same equivalent value of cash in physical stores or online shopping.

[0074] Coupons: Coupons that the holder has some special rights when purchasing goods or conducting other commercial activities, which can be physical coupons or some special agreed marks (such as codes used on the Internet, etc.).

[0075] Buying at a discount: Buying at a discount means that the actual amount paid is lower than the actual face value of the commodity or virtual item.

[0076] The implementation of the technical solution will be further descr...

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PUM

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Abstract

The invention discloses an information recommendation method, server and client, including: receiving first information sent by a first user, the first information being first resource information with a first attribute value; the second user of information, determine the second attribute value of the first resource information assigned to the second user, and obtain the user data of the second user; according to the second attribute value and the user information of the second user data, acquiring second information recommended for the second user, where the second information is second resource information with a third attribute value; sending the second information and third information to the second user, the The third information is first resource information with a second attribute value; when a first trigger operation is received, assign the first resource information with a second attribute value to the second user; when receiving the first trigger operation 2. When the operation is triggered, assign the second resource information with the third attribute value to the second user.

Description

technical field [0001] The present invention relates to information recommendation technology, in particular to an information recommendation method, server and client. Background technique [0002] Internet red envelopes are a new type of electronic red envelopes. Internet red envelopes refer to the distribution of red envelopes to users through Internet platforms. For example: relatives and friends distribute red envelopes through the client; merchants distribute red envelopes through organizing online activities on the Internet. [0003] Red envelope coupons are a scheme based on red envelopes to issue coupons. During holidays or business promotions, product coupons or product vouchers are randomly placed on the Internet platform with the help of online red envelopes to achieve the purpose of product marketing and brand exposure. [0004] The coupons or vouchers placed by merchants on the Internet platform are not well bonded to users, and all users can see them at the e...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F13/00
Inventor 肖春乐
Owner TENCENT TECH (SHENZHEN) CO LTD
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