Method and apparatus for pushing information through user behaviors, and terminal

A technology of information push and user itinerary, applied in the Internet field, can solve problems such as user recommendation, achieve the effect of reducing push and improving user experience

Inactive Publication Date: 2017-02-22
NUBIA TECHNOLOGY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Since active recommendations are based on the user’s historical operation behavior when browsing the web, relevant recommendations can only be made to the user based on the user’s most frequently searched and browsed information, and cannot be based on the user’s habit of using terminal applications and user experience. behavioral characteristics, recommending personalized information to users that better matches the user's living habits, occupational fields, and personal hobbies

Method used

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  • Method and apparatus for pushing information through user behaviors, and terminal
  • Method and apparatus for pushing information through user behaviors, and terminal
  • Method and apparatus for pushing information through user behaviors, and terminal

Examples

Experimental program
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no. 1 example

[0080] The first embodiment of the present invention proposes a method for pushing information through user behavior, which can be applied to a terminal with an information recommendation function.

[0081] Here, the terminal described above may be a fixed terminal with a display screen, or a mobile terminal with a display screen.

[0082] The above-mentioned fixed terminal may be a computer, etc., and the above-mentioned mobile terminal includes, but is not limited to, a mobile phone, a notebook computer, a camera, a PDA, a PAD, a PMP, a navigation device, and the like. The terminal may be connected to the Internet, wherein the connection may be through a mobile Internet network provided by an operator, or through a wireless access point for network connection.

[0083] Here, if the mobile terminal has an operating system, the operating system can be UNIX, Linux, Windows, Android (Android), Windows Phone and so on.

[0084] It should be noted that there is no limitation on t...

example 1

[0102] Example 1: The user is using system tools such as terminal cameras and calculators, and the user behavior keyword of the camera is "beauty camera", and the corresponding recommendation information includes "the default type of camera is a beauty camera, a beauty camera application", etc. The generated recommendation information may be: a camera default setting command, and recommendation prompt information for popular beautifying camera applications.

example 2

[0103] Example 2: Obtain the user's favorite keyword "singing" based on user behavior data, and the recommendation information corresponding to singing includes "KTV, bar, etc." The generated recommendation information can be: popular KTV, bar and other service outlets near the user's current location recommend.

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Abstract

The embodiment of the invention discloses a method and apparatus for pushing information through user behaviors, and a terminal. The method comprises the following steps: collecting a usage mode of at least one application program in the terminal, fields recorded in at least one application program and used for expressing user travel information, or user personal information recorded in at least one application program within a set time period so as to obtain user behavior data; matching each keyword in a preset keyword database with the user behavior data to obtain matched keywords; obtaining recommended information associated with the matched keywords according to a preset association rule; and pushing the recommended information to users. Therefore, information better satisfying user demands can be pushed to the users, the push of useless information is reduced, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method, device and terminal for pushing information through user behavior. Background technique [0002] With the rapid development of Internet technology, the amount of information carried on the Internet is also showing explosive growth. Users can use various terminals to find various information resources they need on the Internet platform. Commonly used terminals include mobile phones, IPADs, and notebooks. Computers and e-books etc. In an Internet platform with a huge amount of information, in order to reduce the time for users to retrieve information, most current terminals can recommend similar information to users based on historical information searched by users to improve user experience. [0003] The commonly used information push method of the terminal is active recommendation, that is, by recording the user's historical operation behavior when browsin...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58H04W4/12G06F17/30
CPCH04W4/12G06F16/24H04L51/214
Inventor 王梁磊陈鹏飞
Owner NUBIA TECHNOLOGY CO LTD
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