Message push method

Abstract

The invention relates to a message push method. The method includes the following steps that: a server retrieves a message resource ID to be pushed according to a message resource utilization rate in a message resource utilization rate database; message resource information is matched and queried in a message resource library according to the message resource ID; a push message is generated according to the message resource information obtained through matching and querying, wherein the push message at least comprises the message resource information or the link information of the message resource information; a user terminal analyzes the push message to obtain the message resource information or the link information of the message resource information; the server monitors data of behaviors performed on the message resource information, wherein the behavior data include operation action information, operation time information and the user information of the user terminal; the behavior data are sent to a user use record database; the server puts the behavior data in the user use record database into statistics so as to generate the utilization rate of the message resource information; and the server updates the utilization rate of the message resource information to the message resource utilization rate database.

Description

technical field [0001] The present invention relates to the technical field of communication, in particular to a method for pushing messages. Background technique [0002] The push function is becoming more and more important in mobile application development, and has become a must for mobile development. [0003] Message push is a new technology that reduces information overload by regularly transmitting the information that users need on the Internet. Push technology reduces the time spent searching the web by automatically delivering information to users. It searches and filters information according to users' interests, and regularly pushes it to users to help users discover valuable information efficiently. [0004] However, at present, the push of messages is still only on the "push". Whether the user has actually viewed the push message, and how many users have viewed the pushed message, there is no way to know. When there is a new push message, the previous push me...

AI Technical Summary

Problems solved by technology

[0004] However, at present, the push of messages is still only on the "push". Whether the user has actually viewed the push message, and how many users have viewed the pushed message, there is no way to know. When there is a new push message, the previous push message will be become stale and will no longer be viewed by users

The effect of push messages is limited and cannot be monitored

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