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A method and device for determining user attribute model and user attribute information

A technology of user attributes and equipment, applied in the field of communication, can solve the problems of many sources and channels, complex and changeable content, etc.

Active Publication Date: 2021-06-15
SHANGHAI ZHANGMEN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, these research results are mostly based on the analysis of a large number of user log information such as user web browsing records and news advertisement click records. These information sources are numerous and the content is complex and changeable.

Method used

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  • A method and device for determining user attribute model and user attribute information
  • A method and device for determining user attribute model and user attribute information
  • A method and device for determining user attribute model and user attribute information

Examples

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Embodiment Construction

[0049] The application will be described in further detail below in conjunction with the accompanying drawings.

[0050] In a typical configuration of the present application, the terminal, the device serving the network and the trusted party all include one or more processors (CPUs), input / output interfaces, network interfaces and memory.

[0051] Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and / or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

[0052] Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random acce...

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Abstract

One of the purposes of the present application is to provide a method and device for determining user attribute information, including: performing training and learning based on the training feature vector to obtain the corresponding user attribute model; determining the corresponding device application feature vector according to the device application usage information ; Input the device application feature vector into the user attribute model to obtain the user attribute information of the user corresponding to the device application usage information. Another object of the present application is to provide a method and device for determining a user attribute model. This application predicts the basic attributes of users based on device information, reducing the dependence of information acquisition on channels; the stacked network structure improves the accuracy and efficiency of prediction.

Description

technical field [0001] The present application relates to the communication field, and in particular to a method and device for determining user attribute information and user attribute models. Background technique [0002] With the development of the times, various intelligent mobile terminal products have entered people's lives, and people are increasingly dependent on the Internet. [0003] Portrait data refers to the expression label information of a person (user), a terminal device or any object. Among them, the user portrait includes some basic attributes, such as gender, age, region, group and other important features. In social networks, users can usually accurately fill in their personal information, but the possibility of deviation is not ruled out, and such user information is usually held by social networking sites and belongs to personal privacy and cannot be obtained. In the case where accurate user information cannot be obtained, even biased information such...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/24H04L29/08G06N20/00
CPCH04L41/14G06N20/00H04L67/535
Inventor 范海金段如冰杨林畅季一波
Owner SHANGHAI ZHANGMEN TECH
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