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Method for sequencing webpage information display positions

A web page information, web page technology, applied in the Internet field, to achieve the effect of web page layout optimization, reasonable matching, and improving website resource utilization efficiency and platform utility

Active Publication Date: 2017-07-04
ZHEJIANG UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of the problems existing in the prior art, the purpose of the present invention is to provide a method for sorting the display positions of web page information, which solves the problem of "distorted matching" between the actual value of the existing display positions and the sorting, and can realize the rational utilization of display resources

Method used

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  • Method for sequencing webpage information display positions
  • Method for sequencing webpage information display positions
  • Method for sequencing webpage information display positions

Examples

Experimental program
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Embodiment 1

[0049] Based on attached figure 1 The flow chart of the method for sorting web page advertisement positions is shown, and the method of the present invention will be further described in detail in combination with specific embodiments. Suppose there is a website whose page layout is shown in the attached Figure 4 .

[0050] 1. Obtain the source data of the daily hits of 8 different placements on the same web page in the last month, as shown in Table 1 below:

[0051] Table 1

[0052]

[0053] 2. After obtaining the data, perform data cleaning, see attached figure 2 :

[0054] 1) Data analysis, make a scatter diagram of data distribution, see attached Figure 5 .

[0055] 2) Cleaning rule: If there is missing data, use the method of summing and averaging two data adjacent to the missing position to obtain the value, that is

[0056] Booth 2, missing hits at t=24 = (672+612) / 2=642,

[0057] Booth 5, t=27 and t=26 are two connected vacancies, but the number of clicks...

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Abstract

A method for sequencing webpage information display positions belongs to the technical field of Internet. According to the method, user click rate data of different display positions of a same webpage within a certain time is collected by means of a monitoring program; data purification is carried out on the collected historical click rate; a historic click rate expectation value is calculated by means of a time sequence; current value of display positions is estimated according to the expectation value; then different display positions of a website is sequenced from top to bottom according to the current estimation value. By means of the method of the invention, the webpage layout design can be optimized; the information display position value and sequencing are reasonably matched; the website resource utilization and platform effectiveness are increased.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to a method for sorting display positions of web page information. Background technique [0002] With the rapid development of e-commerce, the number of web page information browsing has ushered in explosive growth, accompanied by fierce competition for website information display resources. The website page is the carrier of Internet information display. Due to the relatively large amount of displayed information, different information sources need to be sorted, thus forming the display position module in web design. [0003] A web page is usually made up of different placements, and different information matches the corresponding placements. At present, the order of the display positions is usually arranged from left to right and from top to bottom according to the convention. For example, the first position on the left of the first line has the highest priority,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/954G06F16/958
Inventor 周伟华周云
Owner ZHEJIANG UNIV
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