A settlement method and settlement system for online advertisements in the Internet
An online advertising and Internet technology, applied in the field of online advertising settlement methods and settlement systems on the Internet, can solve problems such as infringing on the interests of advertisers and cannot fundamentally solve advertising over-investment, etc., to reduce the number of logs, reduce queue length, The effect of increasing speed
Active Publication Date: 2020-10-09
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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Problems solved by technology
[0004] In the process of realizing the present invention, the inventors found that there are at least the following problems in the prior art: the existing method cannot essentially solve the problem of advertising over-investment, but only compensates the loss caused by over-investment to a certain extent, and these Some of the compensation is based on the infringement of the interests of the advertisers
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[0056] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0057] The purpose of the present invention is to provide a settlement method for online advertisements in the Internet. By analyzing the received settlement advertisements, one-level aggregation is performed on the advertisements to be settled according to the advertiser and the advertisement plan, and each aggregated advertisement data after aggregation is separately Pushing it to the buffer queue corresponding to the serial number of the advertiser can reduc...
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The embodiment of the invention provides an internet online advertisement settlement method and settlement system. The settlement method comprises the steps that at least one received advertisement to be settled is analyzed so that key information of each advertisement to be settled is acquired, wherein the key information includes the advertiser, the advertisement plan and the consumption value; all the advertisements to be settled are primarily aggregated according to the advertiser, the advertisement plan, and all the aggregated advertisement data after aggregation are pushed to the buffer queue of the corresponding serial number of the advertiser; all the aggregated advertisement data in all the buffer queues are secondarily aggregated so that at least one settlement data is acquired, and each settlement data represents the same advertisement plan under the same advertiser; and each advertisement to be settled is calculated according to each settlement data so that the payment amount of the corresponding advertiser is acquired. According to the internet online advertisement settlement method, the number of logs can be reduced and the queue length can be cut through two levels of aggregation so that the settlement speed can be enhanced and excessive advertisement putting can be effectively controlled.
Description
technical field [0001] The invention relates to the technical field of Internet advertisement settlement, in particular to an online advertisement settlement method and settlement system in the Internet. Background technique [0002] Existing online advertising settlement generally calculates the amount that the advertiser has consumed by counting the advertising exposure or interaction logs. When the amount consumed reaches or exceeds the limit set by the advertiser, the advertisement is notified to go offline. When an advertisement is offline, it will no longer generate consumption, nor will it occupy bandwidth resources. However, the amount of advertising logs will increase with the increase of advertising exposure. If the amount of logs increases sharply in a short period of time or the same advertiser launches a large amount, reaching the upper limit of settlement or database processing, it will not be possible to process the redundant logs in time, so it cannot If the...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0283
Inventor 严明滕幻
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO