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User portrait based marketing method, device and system

A user and portrait technology, which is applied in marketing, data processing applications, business, etc., can solve the problem that users cannot send marketing strategies in real time, and achieve the effect of enhancing timeliness

Inactive Publication Date: 2017-10-20
BEIJING DIDI INFINITY TECH & DEV
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  • Summary
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a refined marketing method, device and system based on user portraits, which are used to solve the problem in the prior art that marketing strategies cannot be sent to users in real time

Method used

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  • User portrait based marketing method, device and system
  • User portrait based marketing method, device and system
  • User portrait based marketing method, device and system

Examples

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Embodiment Construction

[0033] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0034] figure 1 It shows that Embodiment 1 of the present invention provides a marketing method based on user portraits, including:

[0035] S11. When a trigger event is received, the server acquires a user identifier according to the trigger event. In this step, it should be noted that the execution subject when the trigger event is triggered includes the user and a third party, and the third party is a subject other than the user and the server in the execution relationship.

[0036] The user triggers an event, such as the user performs a page login, the user performs an order operation, and the user performs a fee settlement operation, and so on.

[0037] The third p...

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Abstract

The invention provides a user portrait based marketing method, device and system. The method includes a server acquires a user ID from an event after the triggering event is received; according to the user ID, determining a user portrait to which the user ID belongs, wherein the user portrait is a user tag allocated according to a preset tag base in advance by the server; determining a marketing strategy corresponding to the user portrait currently and executing the marketing strategy on user equipment corresponding to the user portrait, wherein the marketing strategy is a marketing strategy allocated by the user according to the user tag before the event is triggered and in a preset time. According to the invention, the user portrait to which the user ID belongs is determined according to the currently acquired user ID and the marketing strategy allocated for the user portrait in advance in preset time is sent to the user equipment, so that real time delivery of the corresponding marketing strategy is achieved and time effectiveness is enhanced.

Description

technical field [0001] The present invention relates to the technical field of network marketing, in particular to a marketing method, device and system based on user portraits. Background technique [0002] Internet marketing, also known as online marketing or electronic marketing, refers to a type of marketing that uses the Internet. The Internet brings many unique conveniences to marketing. [0003] In the current marketing process, a large amount of user data needs to be collected in the early stage, and labels are formulated by classifying user data, and aggregated into user portraits. When a marketing activity needs to be launched, the marketing strategy is directly sent to each user, regardless of whether each user conforms to the marketing strategy, and only a simple marketing activity is completed, and it does not support multiple forms of marketing activities at the same time. Contents of the invention [0004] The present invention provides a refined marketing...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 李勰吴召学
Owner BEIJING DIDI INFINITY TECH & DEV
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