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Preferential activity generation method and apparatus, terminal device and storage medium

A technology with preferential and favorable conditions, applied in business, instruments, data processing applications, etc., can solve the problems of low promotion efficiency, low flexibility and low scalability of marketing activities, and achieve improved scalability, flexibility, and scalability. Extensive effect

Active Publication Date: 2018-07-17
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Embodiments of the present invention provide a method, device, terminal device, and storage medium for generating preferential activities, so as to solve the problems of low promotion efficiency, low flexibility, and low scalability of marketing activities

Method used

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  • Preferential activity generation method and apparatus, terminal device and storage medium
  • Preferential activity generation method and apparatus, terminal device and storage medium
  • Preferential activity generation method and apparatus, terminal device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0031] see figure 1 , figure 1 The implementation flow of the method for generating preferential activities provided by this embodiment is shown. The method for generating preferential activities is applied in the electronic commerce industry. The details are as follows:

[0032] S1: Receive the target discount element information, target discount scenario information, target judgment conditions and target discount amount of the target product set by the merchant from the interactive page.

[0033] In the embodiment of the present invention, the interactive page refers to the page where the merchant and the client exchange information. The interactive page may be a web page, and the specific interactive page may be set according to the needs of the actual application, which is not limited here. A target product is a product selected by a merchant as a pre-participation offer before a marketing campaign.

[0034] The target discount element information refers to the discoun...

Embodiment 2

[0151] Corresponding to the generation method of the preferential activity in embodiment 1, Figure 6 The device for generating a preferential activity corresponding to the method for generating a preferential activity provided in Embodiment 1 is shown. For convenience of description, only the part related to the embodiment of the present invention is shown.

[0152] Such as Figure 6 As shown, the device for generating preferential activities includes: receiving target preferential information module 61 , creating condition model module 62 , creating content model module 63 , creating activity content module 64 , analyzing preferential result module 65 , and outputting preferential result module 66 . The detailed description of each functional module is as follows:

[0153] Receiving target information module 61, used to receive the target preferential element information, target preferential scene information, target judgment conditions and target preferential amount of the...

Embodiment 3

[0175] This embodiment provides a computer-readable storage medium, and a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the method for generating the preferential activity in Embodiment 1 is realized, or, the computer program is executed by the processor During execution, the functions of each module / unit in the device for generating preferential activities in Embodiment 2 are realized. To avoid repetition, details are not repeated here.

[0176] It can be understood that the computer-readable storage medium may include: any entity or device capable of carrying the computer program code, recording medium, U disk, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (Read- Only Memory, ROM), random access memory (Random Access Memory, RAM), electric carrier signal and telecommunication signal, etc.

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PUM

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Abstract

The present invention discloses a preferential activity generation method and apparatus, a terminal device and a storage medium. The method comprises: receiving target preferential element information, target preferential scene information, a target determination condition and a target preferential amount of a target product set from an interaction page by the merchant; combining the target preferential element information, the target determination condition and a preset activity model to obtain a preferential condition model; combining the target preferential scene information, the target preferential amount and the preset activity model to obtain a preferential content model; according to a preset template, analyzing the preferential condition model and the preferential content model, and creating the preferential activity content of the target product; and if the purchase operation on the target product performed by the user is detected, according to the price of the target productand the preferential activity content of the target product, analyzing preferential result information of the target product. According to the technical scheme of the present invention, the flexibility, scalability and promotion efficiency of the marketing activity are effectively improved.

Description

technical field [0001] The present invention relates to the field of electronic commerce, in particular to a method, device, terminal equipment and storage medium for generating preferential activities. Background technique [0002] In the traditional marketing system, it is necessary to develop independently for each type of marketing activity. When the content of the marketing activity is very large, the marketing system cannot follow the dynamic changes of the market and adjust accordingly, resulting in the failure of the marketing activities carried out by the merchants. Promote to consumers in the first time, and miss the best marketing opportunity. In the process of marketing activities, when merchants need to modify the marketing content according to the development of the activities, they need to ask the marketing system developers to modify the content of the marketing activities, which leads to low promotion efficiency, low flexibility and scalability of marketing ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0211G06Q30/0222
Inventor 刘浩
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN