The invention provides a news recommendation system and method based on an FOLFM model. Based on a content recommendation method, a news content model is expressed abstractly through a latent class model and content characteristics, and an individual latent class preference model is built for each user. Real-time training is carried out on a real-time behavior record of a user to obtain preference, on certain latent class news, of the user, whether the news is recommended to the user is determined through calculation, and a final news recommendation list is obtained after a series of processing processes. The news recommendation system and method based on the FOLFM model deeply excavate the interest of the user, improve recommendation accuracy and satisfaction of the user, avoid a cold starting problem of the news, and guarantee performance under the condition that the recommendation effect is improved as much as possible. The experiment shows that the news recommendation system and method based on the FOLFM model not only guarantee the requirements for high accuracy and high speed, but also realize visual real-time recommendation for the user.