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A Recommendation Method Based on Deep Social Relationships

A technology of social relations and recommendation methods, applied in the field of personalized recommendation, can solve problems such as data sparsity, and achieve the effect of improving accuracy and solving data sparsity problems.

Active Publication Date: 2021-04-06
HEFEI UNIV OF TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In order to solve the problem of data sparsity in existing collaborative filtering algorithms, the present invention proposes a recommendation method based on deep social relationships, hoping to make full use of the social relationships between users to solve the problem of data sparsity, and at the same time establish a complex relationship between users and items The deep neural network structure ensures good accuracy, and then realizes accurate recommendations for users

Method used

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  • A Recommendation Method Based on Deep Social Relationships
  • A Recommendation Method Based on Deep Social Relationships
  • A Recommendation Method Based on Deep Social Relationships

Examples

Experimental program
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Effect test

Embodiment

[0101] In order to verify the effectiveness of this method, this paper selects the Flixster and Douban data sets commonly used in recommendation systems. For these two data sets, users with at least 5 rating records and 5 social relations are retained, and then items with less than 5 rating records are filtered out to obtain the data set used in the final experiment.

[0102] This article uses Hit Ratio (HR) and Normalized Discounted Cumulative Gain (NDCG) as evaluation criteria.

[0103] This paper selects 7 methods to compare the effects with the methods proposed in this paper, namely PMF, SR, SocialMF, AutoRec, NeuMF, CNR and NSR. Specifically, according to the experimental results, the results can be drawn as Figure 2a , Figure 2b As shown, the experimental results show that the method proposed in this paper is better than the seven selected methods. Such as Figure 3a , Figure 3b As shown, the experimental results also show that the method proposed in this paper i...

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Abstract

The invention discloses a recommendation method based on in-depth social relationships, including: 1. Constructing a user's rating matrix for items and a social relationship matrix between users; 2. Constructing an input layer through one-hot encoding; 3. According to The social relationship matrix between users is automatically encoded to obtain the social embedding matrix; 4. Construct the embedding layer through the input layer and the social embedding matrix; 5. Construct the synergy layer through the embedding layer; 6. Input the synergy layer information into the hidden layer , to get the corresponding prediction score information, so as to recommend items. The invention can make full use of the social relationship between users to solve the problem of data sparsity, and at the same time, establish a complex deep neural network structure between users and items to ensure good accuracy, and then accurately recommend users.

Description

technical field [0001] The invention relates to the field of personalized recommendation, in particular to a recommendation method based on deep social relationship. [0002] technical background [0003] With the advent of the era of information explosion, recommendation systems are used in various industries, including: movies, books, academic papers, etc. The recommendation system mainly recommends items for each user independently based on the user's past purchase records and search history, as well as the behavior of other users. [0004] Collaborative filtering algorithms are widely used in the field of recommendation systems. The collaborative filtering algorithm discovers the user's preferences by mining the user's historical behavior data, divides the users into groups based on different preferences, and recommends items with similar tastes. Although the collaborative filtering algorithm is widely used and has high precision, it has the problem of data sparsity. ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9536G06Q30/02G06Q30/06G06Q50/00G06N3/08
CPCG06Q30/0218G06Q30/0224G06Q30/0631G06Q50/01G06F16/2465
Inventor 吴乐孙培杰汪萌洪日昌刘学亮杨文娟
Owner HEFEI UNIV OF TECH
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