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Marketing activity scheme pushing method, device, computer device and storage medium

A scheme and activity technology, applied in the field of information processing, can solve the problems that the operation system is difficult to achieve targeted customization of target users, and the effectiveness of activity promotion is limited, so as to achieve the effect of high pertinence and increased participation.

Inactive Publication Date: 2018-08-28
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Embodiments of the present invention provide a marketing activity plan push method, device, computer equipment, and storage media to solve the problem that it is difficult for the operation system to customize target users in a targeted manner, making the effectiveness of activity promotion limited.

Method used

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  • Marketing activity scheme pushing method, device, computer device and storage medium
  • Marketing activity scheme pushing method, device, computer device and storage medium
  • Marketing activity scheme pushing method, device, computer device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] figure 1 A flow chart of the method for pushing a marketing activity plan in this embodiment is shown. This marketing activity plan push method is applied to the computer equipment of banks, securities, insurance and other financial institutions or other institutions, such as the application in the multi-service marketing operation system configured on the computer equipment, and locates the target by analyzing the buried point data of the user User groups, and set the activity type of the target activity in combination with the characteristics of the target user group, on this basis, obtain customized marketing activity plans for different business types and activity types, which improves the convenience of obtaining marketing activity plans, so that The customized marketing activity plan is pushed to the target users, thereby increasing the enthusiasm of the target users to participate in the activities in the marketing activity plan, so as to achieve the purpose of p...

Embodiment 2

[0085] Figure 7 A functional block diagram of an apparatus for pushing a marketing activity plan corresponding to the method for pushing a marketing activity plan in Embodiment 1 is shown. like Figure 7 As shown, the device for pushing a marketing activity plan includes an activity push request acquisition module 10 , a target user acquisition module 20 , a target activity type acquisition module 30 and a target marketing activity scheme sending module 40 . Wherein the implementation function of the activity push request acquisition module 10, the target user acquisition module 20, the target activity type acquisition module 30 and the target marketing activity scheme transmission module 40 correspond to the corresponding steps of the marketing activity scheme push method in embodiment 1, in order to avoid To repeat, this embodiment does not describe in detail one by one.

[0086] The activity push request acquiring module 10 is configured to acquire the activity push requ...

Embodiment 3

[0112] This embodiment provides a computer-readable storage medium, and a computer program is stored on the computer-readable storage medium. When the computer program is executed by a processor, the method for pushing the marketing campaign plan in Embodiment 1 is implemented. To avoid repetition, details are not repeated here. . Alternatively, when the computer program is executed by the processor, the functions of the modules / units of the marketing activity plan pusher in Embodiment 2 are realized, and details are not repeated here to avoid repetition.

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Abstract

The invention discloses a marketing activity scheme pushing method, device, computer device and storage medium. The marketing activity scheme pushing method comprises the following steps: acquiring anactivity pushing request comprising a service type; acquiring at least one target user based on the service type; acquiring at least one target activity type based on the historical activity record of each target user; acquiring a target marketing activity scheme based on the service type and the at least one target activity type, and pushing the marketing activity scheme to at least one client corresponding to the target user. The marketing activity scheme pushing method can support the pushing of marketing activity schemes of different service types, the practicability is high, the marketing activity scheme can be customized in a targeted mode, and the activity participation degree is improved.

Description

technical field [0001] The present invention relates to the field of information processing, in particular to a marketing activity plan push method, device, computer equipment and storage medium. Background technique [0002] At present, Internet finance companies have many business lines. These business lines can be Internet retail, direct sales banking, payment, interbank and credit loans, etc. Basically, each business line needs to use the operating system to help the business department achieve new growth. , Acquiring customers, promoting activity and promoting transformation. For the operating system, the marketing needs to support multiple business lines at the same time are numerous and complex. For example, some activities are temporary while others are continuous. Different needs correspond to different marketing activity plans, which makes it difficult to reuse the marketing activity plans formulated by the operating system and need to be produced separately. Mor...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06F16/9535G06Q30/02G06Q30/0224
Inventor 王强
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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