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Intelligent hierarchical management and control method and system for traffic

A management and control system and a layered management technology, applied in the computer field, can solve the problems of media traffic waste, inability to guarantee the filling rate of request traffic, poor liquidity of the media side, etc., and achieve the effect of guaranteeing the filling rate

Active Publication Date: 2018-11-16
玩咖欢聚文化传媒(北京)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Since the media side needs to maximize the commercial value of traffic, in addition to docking with its own programmatic advertising platform, it also needs to connect to an external third-party programmatic advertising platform. The third-party programmatic advertising platform is responsible for helping the media realize each traffic. In the process of monetization, there will be the following problems: there is no stratification and control strategy for request traffic, there is no estimation of the commercial value of request traffic, and the filling rate of request traffic cannot be guaranteed
[0004] The above-mentioned problems will cause waste of traffic on the media side, resulting in poor monetization ability of the media side, failing to meet the expectations of the media side’s income. At the same time, it will also cause insufficient brand exposure of the advertiser’s side, and may also cause the target audience to be unreasonable. Non-advertiser's potential target group users, resulting in invalid advertisement delivery or poor ROI effect of advertiser delivery

Method used

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  • Intelligent hierarchical management and control method and system for traffic
  • Intelligent hierarchical management and control method and system for traffic
  • Intelligent hierarchical management and control method and system for traffic

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0059] see figure 1 , a flow intelligent hierarchical control method, comprising the following steps:

[0060] S1: Obtain the traffic characteristic information carried in the requested traffic in real time;

[0061] Wherein, the traffic characteristic information includes media party information, client device information and / or user dimension basic information; the user dimension basic information includes mobile phone model, location, network IP and / or network type.

[0062] Specifically, when a user accesses a specified link through a wireless network, request traffic is generated. This method can be embedded in a third-party application or website to obtain request traffic; it can also obtain an authorization interface of the third-party application or website, and obtain request traffic through the authorization interface.

[0063] S2: Screen the request traffic according to the traffic characteristic information, and obtain the auxiliary information of the request tra...

Embodiment 2

[0074] Embodiment 2 On the basis of Embodiment 1, a control method is added.

[0075] The data warehouse includes two types of dimension data: historical behavior data and scene value dimension data; the scene value dimension data includes two types of environment features: geographic location feature and time feature.

[0076] Specifically, in the data warehouse, it is mainly divided into two categories of dimension data: the first category of dimension data is the historical behavior data of users, and the second category of dimension data is scene value dimension data. Scene value dimension data is mainly divided into two types of environmental feature values, such as geographical location and time. In the matching data link, the matching level of the scene value dimension data is prior to the historical behavior dimension data level, because the scene value dimension data is associated with the current time and geographical location, and is closer to the current environmen...

Embodiment 3

[0088] Embodiment 3 On the basis of Embodiment 2, a layered method is added.

[0089] see image 3 , the use of a preset data warehouse to perform attribute identification on the subsidiary information and flow characteristic information of the requested flow, and obtaining the identification result specifically includes:

[0090] S21: Search the data warehouse according to the traffic characteristic information of the requested traffic;

[0091] Specifically, step S21 matches historical behavior data and scene value dimension data in the data warehouse through traffic characteristic information.

[0092] S22: When the scene value dimension data corresponding to the traffic characteristic information exists in the data warehouse, perform attribute recognition on the scene value dimension data to obtain the recognition result;

[0093] S23: When the scene value dimension data corresponding to the traffic characteristic information does not exist in the data warehouse, perform...

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Abstract

The invention provides an intelligent hierarchical management and control method and system for traffic. The method comprises the following steps that: obtaining traffic characteristic information carried in requested traffic in real time; according to the traffic characteristic information, discriminating the requested traffic to obtain the affiliated information of the requested traffic; utilizing a preset data warehouse to carry out attribute identification on the affiliated information and the and the traffic characteristic information of the requested traffic to obtain an identification result; matching the identification result of the requested traffic with a preset advertisement screening database to obtain the optimal platform path of the requested traffic; and outputting the requested traffic to the optimal platform path. By use of the method, according to requested traffic carrying information, requested traffic types are refined, the requested traffic is subjected to effectestimation in real time, a traffic level is dynamically calculated according to an effect, management and control as well as dynamic releasing can be carried out according to a grading result, after ahierarchy where each piece of requested traffic is positioned is decided, the hierarchy can be externally conveyed, and a requested traffic filling rate is guaranteed.

Description

technical field [0001] The invention belongs to the technical field of computers, and in particular relates to a flow intelligent layered management and control method and system. Background technique [0002] With the rapid development of the Internet era, people have gradually abandoned the habit of using desktop computers, and turned to mobile phones, tablets and other representative mobile electronic devices. Mobile phones have become the most frequently used mobile electronic devices. Under the influence of the environment of the times, the way of digital advertising is also constantly changing. The base of mobile device users has increased, resulting in more and more digital advertising funds flowing to the mobile network, and also making the relationship between advertisers and users more difficult. The reach mode of the mobile phone has become more convenient than ever, and the advertising modes of advertisers on the mobile terminal are also becoming more and more di...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0257G06Q30/0277
Inventor 张震薛川川
Owner 玩咖欢聚文化传媒(北京)有限公司
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