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Method and system for implementing advertisement service in social network

A technology of social network and implementation method, which is applied in advertising, commerce, sale/lease transactions, etc., and can solve problems such as poor conversion effect and inability to conduct direct purchase and conversion

Inactive Publication Date: 2019-01-11
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Unable to make direct purchases and conversions, and the conversion effect is poor

Method used

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  • Method and system for implementing advertisement service in social network
  • Method and system for implementing advertisement service in social network
  • Method and system for implementing advertisement service in social network

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0053] Such as image 3 As shown, when a Weibo user browses Weibo, the Weibo server performs the following operations:

[0054] Step 1. Embedding each other's software development kit SDK in the microblog and xx shopping programs;

[0055] Weibo and xx shopping cooperate with each other, and xx shopping displays advertisements on Weibo to promote products. Then it is necessary to realize the interoperability between Weibo and xx shopping at the interface level by entering into each other's SDK. As a result, Weibo and xx shopping can obtain product information, data return content, and so on.

[0056] Step 2. Add a corresponding pre-order button to each advertisement page displayed on Weibo;

[0057] Since Weibo and xx shopping have embedded each other's SDK, it is possible to add a pre-order button corresponding to the advertisement in the advertisement page of Weibo. The pre-order button is a page link of the commodity displayed on the advertisement page in xx shopping. ...

Embodiment 2

[0070] Such as Figure 4 As shown, when a Weibo user browses Weibo, the Weibo server performs the following operations:

[0071] Step 1. Embedding each other's software development kit SDK in the microblog and xx shopping programs;

[0072] Weibo and xx shopping cooperate with each other, and xx shopping displays advertisements on Weibo to promote products. Then it is necessary to realize the interoperability between Weibo and xx shopping at the interface level by entering into each other's SDK. As a result, Weibo and xx shopping can obtain product information, data return content, and so on.

[0073] Step 2. Add a corresponding pre-order button to each advertisement page displayed on Weibo;

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PUM

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Abstract

The invention relates to the technical field of Internet advertisement, in particular to a method and a system for implementing advertisement service in a social network. A corresponding pre-order button is added in each advertisement page displayed on a social network platform. The method comprises the following steps: when a user of the social network platform browses an advertisement page, judging whether the user clicks a pre-order button of the current advertisement page; if the user clicks the pre-order button of the current advertisement page, further judging whether the user binds theshopping account number of the shopping platform to which the current advertisement page belongs to the social network platform displaying the current advertisement page; if the user has bound the shopping account number of the shopping platform to which the current advertisement page belongs to the social network platform displaying the current advertisement page, adding the commodity displayed on the current advertisement page to the shopping list of the user on the shopping platform to which the current advertisement page belongs. The invention enables the user to purchase quickly, and greatly improves the conversion efficiency of the advertisement commodity.

Description

technical field [0001] The invention relates to the technical field of Internet advertising, in particular to a method and system for realizing advertising services in social networks. Background technique [0002] Social network: that is, social + network, covering all forms of network services centered on human social interaction. Through the network as a carrier, people can fully obtain relevant information, and interact through forms such as following and mutual fans, and construct a network of people with similar interests. social groups. E-commerce advertising: E-commerce advertisers use the characteristics of big data technology and social networks to promote e-commerce products to target user groups with the help of traffic benefits of social network platforms and user group portrait analysis technology. [0003] With the rapid rise of social networks and the rapid development of traffic, the Internet celebrity economy and shopping guide market of social networks ar...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0277G06Q30/0643
Inventor 张园美
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO