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Marketing system and method based on JeeSite rapid development platform, electronic terminal and medium

A marketing system and development platform technology, applied in marketing, commerce, instruments, etc., can solve the problems of being unable to achieve local foothold, precise market segmentation, and precise marketing, so as to improve customer management, improve customer experience and improve customer satisfaction. satisfaction effect

Pending Publication Date: 2019-04-30
上海吉贝克信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of the above-mentioned shortcomings of the prior art, the purpose of the present invention is to provide a marketing system, method, electronic terminal and medium based on the JeeSite rapid development platform, which is used to solve the problem that the prior art cannot achieve localization, precise development, and market segmentation. , precision marketing and other technical issues

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  • Marketing system and method based on JeeSite rapid development platform, electronic terminal and medium
  • Marketing system and method based on JeeSite rapid development platform, electronic terminal and medium
  • Marketing system and method based on JeeSite rapid development platform, electronic terminal and medium

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Embodiment Construction

[0021] Embodiments of the present invention are described below through specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied through other different specific implementation modes, and various modifications or changes can be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present invention. It should be noted that, in the case of no conflict, the following embodiments and features in the embodiments can be combined with each other.

[0022] It should be noted that in the following description, reference is made to the accompanying drawings, which describe several embodiments of the present application. It is to be understood that other embodiments may be utilized, and mechanical, structural, electrical, and operational cha...

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Abstract

The invention provides a marketing system and method based on a JeeSite rapid development platform, an electronic terminal and a medium, and the system comprises a data storage module which is used for storing client data; the client management module is used for establishing an association relationship between a client corresponding to the client data and a corresponding manager; the marketing recommendation module is used for establishing a recommendation relationship between the client and the corresponding marketing product, wherein the recommendation relationship is corresponding to the client data; and the portrait construction module is used for constructing a portrait library of clients corresponding to the client data for marketing analysis. According to the invention, multi-platform data acquisition is utilized; leading edge big data technologies are analyzed and mined; functions of client data management and query, full-coverage grid marketing, personalized intelligent recommendation, comprehensive client portraits and the like are realized, so that an integrated client service system is constructed, marketing managers at all levels are helped to better realize deep ploughing and locality improvement, the client management work is perfected, and the client experience and satisfaction are greatly improved.

Description

technical field [0001] The invention relates to the field of software development, in particular to a marketing system, method, electronic terminal and medium based on the JeeSite rapid development platform. Background technique [0002] At present, with the intensification of inter-bank market competition and the wide application of information science and technology, the operation mode of traditional banks can no longer adapt to the ever-changing market demand. [0003] Therefore, banks urgently need to change their marketing thinking and build a new marketing management model, in order to unify customer information and clarify the division of responsibilities by establishing a smart marketing platform for marketers and managers at all levels, so as to achieve localization, precise force, and subdivision. market, precision marketing. Contents of the invention [0004] In view of the above-mentioned shortcomings of the prior art, the purpose of the present invention is t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0251G06Q30/0277
Inventor 孙艳勇徐璇吴靖华潘志仁谭美雄刘广泽王武
Owner 上海吉贝克信息技术有限公司
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